I think all of Ron's questions are excellent and on point. I also think that
the answer is "all the above". The economy is awful, supply outweighs
demand, the high-rollers have acquired many of their pieces and the younger
generation(s)would rather text and tweet than watch a film(literally- I was
at a theater recently and the kid a few seats in front of me texted for the
better part of the film). And after all, like who, you know, would want to,
like, watch a black and white film anyway.and stuff.dude.

 

I don't know whether the hobby is expanding; you guys would know more about
that. My sense is that it is not. I can't imagine it is bringing a lot of
younger people in. I think the target is 35+ years of age. Maybe older. For
example, my wife and I were spending the weekend with some friends of ours
who just built a getaway home. They will be retiring in 10 years or so. We
got to talking about the website Ken and I have and then the questions
started coming: What does the poster to "Cat on a Hot Tin Roof" look like?
Do you have it? And so on. Bottom line is that they want to do at least one
room and maybe more with vintage paper from films that they love. These are
professionals with money and grew up on classic films who never knew that
this paper existed.  I have some ideas about how to tap into that
demographic.

 

Regarding the images that Heritage provides, I have to say that they are
spot on. I spoke with Ken Schacter about this yesterday and we both feel
that the photo/scans are by far the most accurate and highest quality of any
site, auction or not. The catalogs are unparalleled and are collectable in
themselves. Great reference material. 

 

It's an uncertain market to be sure but as Bruce and Grey have pointed out
it is a great time to buy.

 

 

Peter 

 

From: MoPo List [mailto:[email protected]] On Behalf Of Ron Moore
Sent: Sunday, July 18, 2010 11:35 AM
To: [email protected]
Subject: Re: [MOPO] This Gun For Hire.

 


Well, I can't speak for your screen and how your colors are adjusted, but
hopefully your computer is pretty accurate. However, I did look at the
poster itself quite closely. The colors on this poster were simply blazing!
The reds were not painted over as I could easily still see the "dot" pattern
of the offset lithography. In fact, I have to say it was one of the best
examples of this poster I've ever seen. 

 

For the record, I've seen Grey go way out of his way to make sure the colors
in the catalogs are as close to the actual colors on the poster as possible.
He has a very high level of integrity and, like yourself, wants to make sure
that the potential bidders get an accurate image and representation of the
poster so they can bid with confidence.

 

I really wish you would attend the auctions yourself and then you could
easily respond to some of the comments posted on MoPo that allude to images
being doctored. If you could do that, I think you would see that this simply
isn't the case.

 

I think the bigger question here, is why the poster passed at the sale? Is
it indicative of the economy? Is it simply the case of supply and demand
that there are more of these one sheets available out there than previously
thought? Could it be that although demand (and desire) is high for this
poster, that the higher prices have already been achieved and as each buyer
acquires the item, that there is a smaller pool of bidders still out there?
Is it a generational thing- and now perhaps the younger generation entering
this hobby don't have the appreciation or desire for posters of films in the
1940's- or follow film noir? And honestly, what else can we do to try to
bring "new blood" into the hobby? Do we need "new blood" in the hobby? Do
you think the hobby is growing or not?

 

I really don't know the answer to those questions but I think they're the
ones we should really be asking. As one of the hobby's most public faces,
I'd love to hear your take on some of these issues.

--- On Sun, 7/18/10, Bruce Hershenson <[email protected]> wrote:


From: Bruce Hershenson <[email protected]>
Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, starched &
dried....
To: "Ron Moore" <[email protected]>
Cc: [email protected]
Date: Sunday, July 18, 2010, 9:47 AM

I trust you and believe you Ron. But why are the reds on the poster unlike
the reds on any other example of this poster I have seen? Is it possibly
from a variant printing? Or maybe I need to adjust the colors on my screen?

Bruce

On Sun, Jul 18, 2010 at 9:07 AM, Ron Moore <[email protected]> wrote:


Hey Bruce!

 

I was at the Heritage auction on Friday and Saturday. Dallas is so close to
Austin so it's easy for me to travel there and actually attend. If you had
come to the show, you could have actually compared the This Gun For Hire one
sheet to the photo in the catalog- which I did. The colors were'nt "punched
up". Since the poster passed at the sale, there's still time for you to go
to Dallas and check it out for yourself! I daresay you'd lose your $100 bet.

 

Ron



--- On Sun, 7/18/10, Bruce Hershenson <[email protected]> wrote:


From: Bruce Hershenson <[email protected]>

Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, starched &
dried....

To: [email protected]

Date: Sunday, July 18, 2010, 8:57 AM

 

I had a chance to look at the This Gun for Hire image, and I will bet $100
that either the image or the poster itself (or both!) have had mucho
"punching up"!

When you say, "I know you err well on the side of unflattering in your
listings, and I think it's a smart policy. And though you wouldn't "punch
up" pics, I assume you still have to adjust for accuracy?" know that our
goal is ALWAYS to present an image that accurately represents the item you
will receive. I have SO often received purchases where the buyer
photographed it in such a way that defects were hidden or obscured (my
favorite was one where the seller placed a drumstick on the top border,
ostensibly to "hold it down", but it also served to hide the rat chews in
that area!).

Of course, there is also the issue of auction images where no matter how
much you "zoom" or "pan and scan" you still can't see the pinholes or
foldlines that somehow magically disappear (until of course you get the
actual item). 

I think this proves to be "penny wise and pound foolish". If you are solely
looking to sell one item, it may benefit you on that one item, but if you
are in this for the long term, then you have to wonder if such deceptive
advertising doesn't lose you the trust of many bidders, causing them to bid
less on your items (or not bid at all) due to the "fear factor".

Bruce



On Sat, Jul 17, 2010 at 12:25 PM, Richard Evans <[email protected]
<http://mc/[email protected]> > wrote:

I'm not automatically assuming that example was punched up, it may well just
be the case that the reds were originally extremely strong and have remained
so, and that the online reproduction is accurate, (within it's limits).

Washing, bleaching etc may have had the effect of intensifying the colours,
dunno.

 

(Though if that is how This Gun for Hire appeared when it was fresh off the
press, in this instance I certainly prefer a little faded grandeur.)

 

Generally, and especially with something in this price range I still think
using some kind of a colour correction system like Pantone would be more
professional, (with the colour bar appearing beside poster) rather than
relying on adjusting by eye.

 

I know you err well on the side of unflattering in your listings, and I
think it's a smart policy.

And though you wouldn't "punch up" pics, I assume you still have to adjust
for accuracy?

Even if you don't go near photoshop, presumably in some way, like adjusting
lighting so repro appears true to the eye, as in the case of the Vertigo?

 

 

On 17 Jul 2010, at 17:11, Bruce Hershenson wrote:





I actually had one of my employees suggest to me that we should "punch up"
the images of items we sell, and I told him that we NEVER do that (he is
new, or he would have already known that). Of course, there is no way to
know if others feel the same way (at least until you get your package and
compare the item you get to the image you saw).

Bruce

On Sat, Jul 17, 2010 at 11:06 AM, Richard Evans <[email protected]
<http://mc/[email protected]> > wrote:

I thought the This Gun for Hire went beyond strong colours and looked
unflatteringly garish.

Presumably not a result of restoration judging by the listing, but was it
really actually that vibrant, or did the colour reproduction exacerbate it
online?

 

On 17 Jul 2010, at 16:44, Bruce Hershenson wrote:





I personally agree with this. I didn't like the "make it look perfect"
school of restoration even BEFORE the Haggard scandal broke.

First, because the restorers were in effect hiding their restoration, making
it impossible to see exactly what was done (and a long time pro like myself
could spot some restoration that most amateurs would never see, creating a
"fear of restoration" among many collectors).

Second, because many of these items were SO restored that they looked almost
like "recreations". I LIKE the items in my collection to show at least SOME
signs of age, unless they are in truly mint unrestored condition, because
that is part of the joy of owning an original, knowing that it survived all
these years. If you want a perfect looking item, why not just get a
reproduction? But don't take your "very good" condition and have someone
make them look like new. If you MUST restore, why not simply do minimal
restoration to the areas that most need it?

Bruce

On Sat, Jul 17, 2010 at 9:58 AM, glenndamato <[email protected]
<http://mc/[email protected]> > wrote:

Regarding the Heritage auction: I do believe the fakes scandal hurt the
hobby, plus many of the restored posters look like they were cut, bleached,
washed, starched & dried. I'll take old Igor back anyday.......

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