I read it quickly so maybe I missed it. But, I see "tagging" i.e. DNA and 
fingerprint marking and I see grading. But, I was hoping for more detail on 
"authentication" such as HOW and WHAT techniques for actually detecting fakes 
..??


-----Original Message-----
>From: Todd Spoor <[email protected]>
>Sent: Oct 8, 2010 5:11 PM
>To: [email protected]
>Subject: [MOPO] New Authentication and Grading Service
>
>Hello MOPO,
>
>I wanted to introduce a new Authentication and Grading Service to all of MOPO 
>since you will be seeing it in some of the Heritage listings. You can view the 
>website at www.mpgrading.com
>
>I have been working on this technology for the last year and half with the 
>help of Rob Borst, Todd Feiertag and most recently Dan Strebin.
>
>There are 4 things we are doing that are truly unique, 3 of which are Patent 
>Pending. I believe all of them will help the movie poster collecting hobby 
>tremendously. Please read on or go to the website.
>
>1. One of my initial reasons for creating this service (before the Universal 
>Horror scandal hit) was the frustration of not knowing how many posters there 
>are for any given title. I know this is impossible to accurately gage since 
>there will always be new finds of posters and posters hidden in the archives 
>of some collectors, but it would be nice to have as accurate a number as 
>possible. Until now, there has been no way to fingerprint a poster. We have 
>created a 9 digit DNA invisible ink stain that is placed on the bottom corner 
>of the poster. The DNA is registered to our company and the chances of it 
>being reproduced is 1 in 33 trillion. The DNA is so secure it is also 
>admissible in court. Now, EACH poster has a fingerprint and can be tracked as 
>it moves from auction to collector and back to auction. (Isn't everyone 
>curious to really know how many posters of their favorite title are really out 
>there... I am!!!)
>
>2. Encrypted Patented Microchip: All of the poster's information is housed in 
>a tiny encrypted microchip that is recorded in a 1"x 3" ACID FREE tag. This 
>tag is attached to the BACK of card stock posters, i.e. lobby cards, inserts, 
>half sheets, 30x40's 40x60's, etc. without having to SLAB them. This tag 
>CANNOT be removed from the poster with out it going blank, therefore it CANNOT 
>be placed on a fake. The tag is also laced with our DNA 9 digit number which 
>MUST MATCH the DNA stain on the front of the poster. For paper stock posters, 
>i.e. 1 sheets, 3 sheets, 6 sheets, we are only putting the DNA ink stain on 
>the front of the poster. The Encrypted microchip tag is placed on a 
>Certificate of Authenticity that accompanies the poster with a MATCHING DNA 
>ink stain that corresponds to the poster.
>
>3. Patented Grading System: I think everyone would agree that if we sent a 
>poster to 10 different dealers or auction houses we would probably get 5 to 6 
>DIFFERENT grades! I have heard almost everyone complain that if you send an 
>item to a "Grading Company" then send the SAME item back 6 months later, you 
>will probably get a different grade. This will never happen again with this 
>system. I worked very closely with a Computer Programming Development team to 
>devise a computer generated grading program, called MP GradePRO. Over 1000 
>hours went into the testing of this program to insure that no matter WHO 
>grades a poster, it will be done without bias. The program assigns weights to 
>every flaw therefore reducing the grade of the poster as more flaws are 
>recorded. For example, all the grader has to do is measure each tear, whether 
>it is in the border or into the image, count how many of each size tear there 
>are and then enter that info into the grading system. The program then calc
 !
> ulates the grade. It's that simple, in other words, NO MORE SUBJECTIVITY!!! 
> To show you how accurate this is, Ron Borst, Todd Feieretag and myself all 
> graded a poster independently of each other. We then had a complete novice 
> who had never handled an original movie poster before in her life grade the 
> same poster that we did. The grade came out the same!!! Wouldn't it be great 
> to know that your poster's grade didn't go up or down based on if the grader 
> is having a bad day???
>
>4. 21 megapixel image complete with color index chart: Our 4th level of 
>security is to take the highest resolution image available that is uncorrected 
>color-wise. The color chart is kept next to the image so that if the poster 
>comes back to us, it can be compared for reference to make sure that fading 
>has not occurred. The picture is also a road map to show every detail and flaw 
>so that if the poster is ever re-graded, it can be matched to the original 
>image to insure authenticity and record any new flaws.
>
>It is my hope that most of you will see this is NOT an attempt to bring 
>another money making grading system to the hobby. What we are trying to do is 
>BRING NEW PEOPLE into a hobby that we all love and want to see prosper. What 
>we are giving people is a way to feel secure by:
>A. Knowing what they are buying is real.
>B. That it is graded in an unbiased and accurate manner.
>C. Can be tracked and will eventually know how many of a particular title are 
>out there.
>D. Poster or lobby Card can still be displayed without encapsulating or 
>slabbing the item.
>
>I welcome comments, as I know there will be many!!!
>Regards,
>Todd Spoor and the MPgrading Team.
>
>         Visit the MoPo Mailing List Web Site at www.filmfan.com
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Kevin Conway
Conway's Vintage Treasures
www.CVTreasures.com

         Visit the MoPo Mailing List Web Site at www.filmfan.com
   ___________________________________________________________________
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