Tom,

You once again bring up some very good ideas, albeit very colorfully!!! We are currently exploring the Authorized Dealer scenario which this system lends itself to quite easily since the grading system is no longer subjective. The real issue is quality control, but we are exploring your brilliant idea and if it can be done you can bet we will love to share this with the rest of the community!

Regards,

Todd Spoor


-----Original Message-----
From: Tom Martin
Sent: Oct 10, 2010 6:54 PM
To: [email protected]
Cc: [email protected]
Subject: Re: [MOPO] New Authentication and Grading Service

great Todd.. heres anaother One.... I suggest you create sattilite offices around USA to be the registry centers .. so that they could act as a way for people to bring thier posters to a site.. For example.... Sue Heim in La.... Bruce in Mo Rich in  Vegas..... Poserati- NYC
Morrie in Cleveland and on and on... naturally Sue and ed poole in  new orleans..
also I think if you guys set up at Cinevent and even visit Heritage auctions and the others
it could educate the buyers what you do.. and you could give them a dvd  of the process
they are cheap Dubbed by  www.discmasters.com
alos perhas you could offer to advertise dealers like Brce and sue on the Dvd as a way to fund the dvd  and dealers could give it to customers to show their part in making Posters
safe to collect...... maybe even tie in a cause also... like tag som PSA spots on the dvd...
 You have enough Talent on this list to make it all gel... Cranky Greg the picker could donate some theme music and maybe Bonelli could do the voice over or Glenn or soemone
Matter of fact why not do a dvd on Poster collecting before everyones Dead.. Like Bruce said..:) this way we can keep alive the Minty white propganda for perpituity :)
You could highlight some Collection Liek Claud Litton.. I would love to see King of teh crankies on camera... ( he knows i love him)    and who else... freeman Fisher... and channing.. .. wouldnt it be cool?? kinda like meet the collectors???? it would help the peddlers like Rich and all... and Rix and david lieberman.. and then walk the people through the Hobby and then offer the verification...
all these wonderful stors like Todd Frietag will eb lost if we dont document them .. and what better then to hear them , see them and feel the passion...
man im so excited i want to pre -order :::)
 Build it and they will come////

 anything I can do to help... also I suggest Ingram entertainment for distribution .. they are like one of worlds largest video distribution... also it would actually be a great concept as a PBS  doc special.... maybe Yoke with  Margret herrick library or AFI to sponsor it...
there are endless opportunitys and You guys are the ones with  the most important ingredient.. the Love and passion of the art form.... I love to see dreams t happen...
best, Tom



Todd A. Spoor wrote:
That's a great idea Tom, thanks for the suggestion
Sent on the Sprint® Now Network from my BlackBerry®

-----Original Message-----
From: Tom Martin <[email protected]>
Date: Sun, 10 Oct 2010 17:20:37 
To: <[email protected]>
Cc: <[email protected]>
Subject: Re: [MOPO] New Authentication and Grading Service

Todd Your new site and authentication seems very cool.. I suggest You 
make a video
of the process to sell it like a ifomercial... that way people can see 
the process and get a idea how its done..
Put a facebook site and on YOUTUBE to advertise the service

Hope that helps

Best Tom

Todd A. Spoor wrote:

  
Doug, yes we are grading Linen and Paperbacked posters differently and no they can not receive a grade of Mint. First of all any poster that is backed receives a RG grade which stands for Restoration Grade and it is noted on our Tag. This grade is based on how the poster is represented after restoration. We note all defects in our "Notes" section and the poster still goes through a set of weighted flaws as we detect and the detract for restoration, paint application, paper replacement, etc which brings to a final grade. I hope that answers your questions.
Regards,
Todd Spoor
Sent on the Sprint® Now Network from my BlackBerry®

-----Original Message-----
From: Doug Taylor <[email protected]>
Sender: MoPo List <[email protected]>
Date:         Fri, 8 Oct 2010 18:35:47 
To: <[email protected]>
Reply-To: Doug Taylor <[email protected]>
Subject: Re: [MOPO] New Authentication and Grading Service

Very impressive.  Good luck, indeed.

Just curious, how does linen-backing impact your grading?  Are LB'd posters graded on the same scale as unbacked...meaning a LB'd poster could be graded 10.0=Mint?

Regards

DBT
Profile

-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Todd Spoor
Sent: Friday, October 08, 2010 5:12 PM
To: [email protected]
Subject: [MOPO] New Authentication and Grading Service

Hello MOPO,

I wanted to introduce a new Authentication and Grading Service to all of MOPO since you will be seeing it in some of the Heritage listings. You can view the website at www.mpgrading.com

I have been working on this technology for the last year and half with the help of Rob Borst, Todd Feiertag and most recently Dan Strebin.

There are 4 things we are doing that are truly unique, 3 of which are Patent Pending. I believe all of them will help the movie poster collecting hobby tremendously. Please read on or go to the website.

1. One of my initial reasons for creating this service (before the Universal Horror scandal hit) was the frustration of not knowing how many posters there are for any given title. I know this is impossible to accurately gage since there will always be new finds of posters and posters hidden in the archives of some collectors, but it would be nice to have as accurate a number as possible. Until now, there has been no way to fingerprint a poster. We have created a 9 digit DNA invisible ink stain that is placed on the bottom corner of the poster. The DNA is registered to our company and the chances of it being reproduced is 1 in 33 trillion. The DNA is so secure it is also admissible in court. Now, EACH poster has a fingerprint and can be tracked as it moves from auction to collector and back to auction. (Isn't everyone curious to really know how many posters of their favorite title are really out there... I am!!!)

2. Encrypted Patented Microchip: All of the poster's information is housed in a tiny encrypted microchip that is recorded in a 1"x 3" ACID FREE tag. This tag is attached to the BACK of card stock posters, i.e. lobby cards, inserts, half sheets, 30x40's 40x60's, etc. without having to SLAB them. This tag CANNOT be removed from the poster with out it going blank, therefore it CANNOT be placed on a fake. The tag is also laced with our DNA 9 digit number which MUST MATCH the DNA stain on the front of the poster. For paper stock posters, i.e. 1 sheets, 3 sheets, 6 sheets, we are only putting the DNA ink stain on the front of the poster. The Encrypted microchip tag is placed on a Certificate of Authenticity that accompanies the poster with a MATCHING DNA ink stain that corresponds to the poster.

3. Patented Grading System: I think everyone would agree that if we sent a poster to 10 different dealers or auction houses we would probably get 5 to 6 DIFFERENT grades! I have heard almost everyone complain that if you send an item to a "Grading Company" then send the SAME item back 6 months later, you will probably get a different grade. This will never happen again with this system. I worked very closely with a Computer Programming Development team to devise a computer generated grading program, called MP GradePRO. Over 1000 hours went into the testing of this program to insure that no matter WHO grades a poster, it will be done without bias. The program assigns weights to every flaw therefore reducing the grade of the poster as more flaws are recorded. For example, all the grader has to do is measure each tear, whether it is in the border or into the image, count how many of each size tear there are and then enter that info into the grading system. The program then cal!
    
 c!
  
ulates the grade. It's that simple, in other words, NO MORE SUBJECTIVITY!!! To show you how accurate this is, Ron Borst, Todd Feieretag and myself all graded a poster independently of each other. We then had a complete novice who had never handled an original movie poster before in her life grade the same poster that we did. The grade came out the same!!! Wouldn't it be great to know that your poster's grade didn't go up or down based on if the grader is having a bad day???

4. 21 megapixel image complete with color index chart: Our 4th level of security is to take the highest resolution image available that is uncorrected color-wise. The color chart is kept next to the image so that if the poster comes back to us, it can be compared for reference to make sure that fading has not occurred. The picture is also a road map to show every detail and flaw so that if the poster is ever re-graded, it can be matched to the original image to insure authenticity and record any new flaws.


It is my hope that most of you will see this is NOT an attempt to bring another money making grading system to the hobby. What we are trying to do is BRING NEW PEOPLE into a hobby that we all love and want to see prosper. What we are giving people is a way to feel secure by:
A. Knowing what they are buying is real.
B. That it is graded in an unbiased and accurate manner.
C. Can be tracked and will eventually know how many of a particular title are out there.
D. Poster or lobby Card can still be displayed without encapsulating or slabbing the item.

I welcome comments, as I know there will be many!!!
Regards,
Todd Spoor and the MPgrading Team.

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