>Very well written Post Adrian ! very balanced viewpoint.Interesting.
thanks for the share.
best, Tom
>
>
>---- Original Message ----
>From: [email protected]
>To: [email protected]
>Subject: Re: [MOPO] Anyone know what went on with the first campaign
>for The Long Goodbye?
>Date: Sun, 26 Aug 2012 16:15:41 -0400
>
>>Rich is as passionate about Marlowe as I am about Bond....but I
>would say that the Marlowe myth was not broken just damaged with the
>films that were set in the present as opposed to the period films
>(Powell, Bogart and later Mitchum). Marlowe is a hard boiled product
>of the 1930's to 50's as Sherlock Holmes is a product of the late
>19th and early 20th century...Holmes has gained a resurgence for
>todays audiences. Marlow deserves a revisit...film noir is not dead.
>There are arguments that Marlowe is not a character for todays
>audiences. The cinema fans on here will add to that argument.
>>
>>As for the posters on The Long Goodbye...the film tanked as Rich has
>said, it didn't do any favours at the box office so it came down to
>re marketing the vehicle and Elliot Gould was known more for MASH and
>his less than serious rules. The film is painful to watch just as
>Robert Mitchum as Marlowe bumbling along in MIchael Winner's The Big
>Sleep. Mitchum's performance in Farewell My Lovely nails the story
>and character more so than any of the others (IMHO). Gould could
>never play the hard boiled film noir character that Chandler created.
>So we had an elongated marketing campaign to con audiences to se the
>film...the poster campaign didn't work the film was still poor with
>or without the Jack Davis art.
>>
>>I still think Marlowe could stand a revisit...Ridley Scott directing
>in the manner of Blade Runner, maybe Tarantino doing film noir? But
>to find an actor...I nominate Karl Urban.
>>
>>
>>
>>
>>
>>This Never Happend to the Other Fella...
>>
>>Adrian Cowdry
>>[email protected]
>>
>>
>>
>>
>>
>>-----Original Message-----
>>From: Richard Halegua Posters + Comic Art <[email protected]>
>>To: MoPo-L <[email protected]>
>>Sent: Sun, 26 Aug 2012 20:41
>>Subject: Re: [MOPO] Anyone know what went on with the first campaign
>for The Long Goodbye?
>>
>>
>>quick answer. Released with the original Amsel style A& B.
>>film did poorly (because as a Raymond Chandler adaptation, the film
>>sucks. more below)
>>film was pulled & a new comedic ad campaign was designed with MAD
>>artist Jack Davis.
>>the film apparently didn't last a couple weeks in it's first release
>
>>and it didn't get wide release either, so distribution of posters
>was minimal.
>>it is interesting to note I have never been able to find a Pressbook
>
>>with the original posters and Walt Reuben says there isn't one,
>>although the pressbook for the re-issued campaign is very common.
>The
>>international design is not in the pressbook.
>>It is also interesting to note that all four styles do exist as 1sh,
>
>>insert, hs & possibly 30x40. I have never seen 3sheets for the Amsel
>
>>designs, although I do have the Davis & not too long ago got the
>>International from Bruce's auctions. It is unusual for a film of
>this
>>time period to have 4 different posters in those sizes mentioned.
>>
>>
>>why Long Goodbye SUCKS
>>
>>this is really something that gets down to the basic content of the
>>book and how Altman decided to translate it.
>>
>>#1 all Marlowe books are "first-person" stories. All scenes written
>>contain Marlowe and what is described is what he sees.
>>
>>#2 Altman's movie making philosophy is diametrically opposed to such
>
>>a structure. Altman's films are ensemble pieces where each character
>
>>is equally as important as all others and even the starring actors
>>are secondary concepts. Any single character standing out is
>anathema
>>to Altman's style
>>
>>#3 Altman literally destroyed the Marlowe myth as a White Knight. He
>
>>changed Marlowe from an intelligent chess player, college grad
>>(Marlowe broke his nose as a football player in college), a former
>>investigator in the District Attorney's office and the anti-
>>misogynist into a bumbling detective who couldn't find his own shoes
>
>>under his bed and then finally at the end of the film, a murderer
>who
>>happily dances down the road after killing Terry Lennox in cold
>blood.
>>
>>the film should have been made as a standard vehicle without any
>>attribution to Chandler. As a Marlowe movie, it's even worse than
>the
>>Brasher Doubloon which also partially destroyed the Marlowe myth,
>but
>>wasn't as pretentious as Altman's interpretation of Chandler's work.
>>
>> Visit the MoPo Mailing List Web Site at www.filmfan.com
>>
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>>
>>
>>
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>>
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>>
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>.
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