Whether or not someone would spend $475K to buy 57,000 items is not at all the point. All I'm trying to express to you is that your ad is not a good pitch for a potential consignor of low-end items especially when you deduct your comission from those sales under $15, that's all and you might want to think about sending out a multi-purposed pitch as yours is. FRANC
-----Original Message----- From: MoPo List [mailto:[email protected]] On Behalf Of Bruce Hershenson Sent: Saturday, January 12, 2013 6:20 PM To: [email protected] Subject: Re: [MOPO] Once again, in 2012, over HALF the items we auctioned sold for $14 or less! Do you think you could find ANYONE in the entire world who would pay $478,400 for those 57,000 items? Or $300,000 or even $200,000? If so, send them to me because I can easily put together a better group of similar material for that price! The people who send us that low end stuff are mostly theater owners who got it for free or people who just want to be rid of it, and they already offered it to as a group and found no takers. But by us selling it item by item, we find specific buyers for each specific item, who value it at those prices. But NO ONE but us will go to that effort on that large a scale. On Sat, Jan 12, 2013 at 4:33 PM, Franc <[email protected]> wrote: I have to disagree with you, David. This pitch has too much contradictory content. If you add up how many items in this ad sold for under $10, you get a total of 268,377. At the benchmark of under $14, the total is a whopping 478,400. That might be very attractive to the buyer of low-end movie ephemera, but if you are a consignor, I should think those statistics are not attractive at all. FRANC -----Original Message----- From: MoPo List [mailto:[email protected]] On Behalf Of David Kusumoto Sent: Saturday, January 12, 2013 3:17 PM To: [email protected] Subject: Re: [MOPO] Once again, in 2012, over HALF the items we auctioned sold for $14 or less! In my view, this is a creative/iconoclastic/against-the-grain ad. I don't know many businesses that can effectively market in "several directions" at once, e.g., touting good results for premium items and "great buys" for lesser items, the latter a means to reach "shallow pocket" common collectors who might otherwise feel alienated by multi-thousand dollar posters. And then there's the consignment end - whereby dealers know there are few places where their sitting inventory can get greater exposure every week - to thousands of loyal customers - without hassling with grading, photographing, packing and shipping items with high grade materials to buyers. Thus dealers know their only "real" heavy lifting - involves shipping their languishing inventory to a consignment enterprise in one big batch. PR / news guys like me are always intrigued by the different ways creative businesses market "discretionary" items during a sluggish economy. While movie posters aren't necessary like food, creating temptation for buyers to snare a great deal for under $5 plus shipping - up to three times a week - is a good thing. -d. _____ Date: Sat, 12 Jan 2013 07:26:44 -0600 From: [email protected] Subject: Once again, in 2012, over HALF the items we auctioned sold for $14 or less! To: [email protected] Once again, in 2012, over HALF the items we auctioned sold for $14 or less! Our latest ad has the hard, cold facts, showing this (and also showing that we auctioned 6,904 items for exactly ONE DOLLAR each, and 24,600 items for FIVE DOLLARS each or under. So if you are looking for true bargains, look no further than the two to three THOUSAND auctions you will find every week at eMoviePoster.com! http://www.emovieposter.com/unused/ads/20130109_everybodyknowsyoucantgetdeal sanymore.jpg Inline image 1 -- Bruce Hershenson and the other 29 members of the eMoviePoster.com team P.O. Box 874 West Plains, MO 65775 Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take lunch) our site <http://www.emovieposter.com/> our <http://www.emovieposter.com/agallery/all.html> auctions <http://www.emovieposter.com/unused/20120625ad_emovieposter_no_buyer_beware_ buyer_warranty.jpg> Complete Buyer Protection - No time limit on our guarantees & NO buyer beware <http://www.emovieposter.com/images/announcements/20120906_mcw_ad_hershenson _help_hotline_forsite.jpg> Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems Also, please read the following three pages of in-depth Customer Reviews of our company - <http://www.emovieposter.com/images/announcements/buyerreviews_page1.jpg> Page 1, <http://www.emovieposter.com/images/announcements/buyerreviews_page2.jpg> Page 2, <http://www.emovieposter.com/images/announcements/buyerreviews_page3.jpg> Page 3, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others! Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. -- Bruce Hershenson and the other 29 members of the eMoviePoster.com team P.O. Box 874 West Plains, MO 65775 Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take lunch) our <http://www.emovieposter.com/> site our auctions <http://www.emovieposter.com/agallery/all.html> <http://www.emovieposter.com/images/announcements/unparalled_customer_servic e.png> <http://www.emovieposter.com/unused/20120625ad_emovieposter_no_buyer_beware_ buyer_warranty.jpg> Complete Buyer Protection - No time limit on our guarantees & NO buyer beware <http://www.emovieposter.com/images/announcements/20120906_mcw_ad_hershenson _help_hotline_forsite.jpg> Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems Also, please read the following three pages of in-depth Customer Reviews of our company - <http://www.emovieposter.com/images/announcements/buyerreviews_page1.jpg> Page 1, <http://www.emovieposter.com/images/announcements/buyerreviews_page2.jpg> Page 2, <http://www.emovieposter.com/images/announcements/buyerreviews_page3.jpg> Page 3, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others! <http://www.emovieposter.com/images/announcements/bruce01.jpg> Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
