Hey Peter - you were caught/used in the standard "space constraints for a
throwaway article," just as you described it. When you've been interviewed
many times, you learn over the years that you can end up on the cutting room
floor despite spending 30-90 minutes with harried writers who have no time nor
interest in what their editors have "assigned" them to write only 500-words
about. Writers prefer to pitch their story ideas to editors, not the other way
around. It's worse for TV. I am so accustomed to warning clients about the
press and managing their expectations. The classic routine is being on camera
for 15 minutes and then you get sliced to a 10-second blip on TV - or get
completely shut out. For ex., watch your late local news and pay attention to
the length of EACH story. After the top 3 stories are "out of the way," about
6-to-15 stories are blasted out which average about 10-15 seconds each. Only
the most visually or verbally compelling stuff makes it. Editors do not trust
the attention span of readers and TV viewers. For ex., I always tell people
that in a 30-minute news broadcast, there's only about 6 min. of actual "local"
content. The rest is filled with national, international, sports and weather
news - and then about 6 to 8 min. worth of commercials. From beginning to end,
it's a sprint. Most news organizations are no more than headline services.
And with the advent of social media, it's gotten worse, with "tweets" sent out
by newsrooms that are less than 140 characters each. - d.
P.S. - Many news organizations, esp. the NYT (circulation, 1.6 million), the
WSJ (circulation, 2.3 million) and the Washington Post (circulation, 470,000) -
all have "exclusivity" rules - i.e., their editors REFUSE to run material run
elsewhere unless it can be updated or has significance impossible to ignore,
such as a plane crash. Hence the decision to "bypass" elaborating about
"Metropolis." While newspapers are dying, their digital / mobile phone
editions are keeping them barely alive, esp. the NYT, which finally posted huge
gains after recently charging readers for digital content, (something the WSJ
has always done). The NYT, despite bleeding red ink, still has the highest
Sunday circulation in the U.S. (2.1 million). - d.
---- Original Message ----
Date: Sat, 23 Feb 2013 19:03:10 -0500
From: [email protected]
Subject: Re: DeLuca, Heritage, featured in tomorrow's WSJ
To: [email protected]
Tom,
I was the other person she contacted for the story. She only had 500 words
available and she felt the metropolis had already been done(and when she did
mention it, she got it wrong). I asked her what she wanted the thrust of the
article to be and I think she just needed to get something out before the AA.
As you say it was not particularly accurate. I explained in great detail how
the hobby was unique in that the material was never sold to the public, the
ways material did flow into collector's hands, how poster exchanges worked,
etc. I mentioned off-handedly how some people actually used posters for home
insulation years ago(this morphed into "huge caches" of material that can be
found in home walls!). It was a hastily done throw-away article. Check the box
and move onto the next thing.
-Peter
-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Tom Martin
Sent: Saturday, February 23, 2013 9:57 AM
To: [email protected]
Subject: Re: [MOPO] DeLuca, Heritage, featured in tomorrow's WSJ
DID I MISS something??? or did the writer leave out the recent Deluca buy of
Metropolis???? at 1 million... U see soem old quotes on earlier prices.. also
she nowhere discusses the fact of Ralph Deluca being a super collector....
Also The Grey Smith Part was Ok,, but she didnt do her homework this woman From
Wall street...she could have given a broader viewpoint and offered some places
postes where being collected like Museumsna collections.. and also people like
Learn about Postres, and the Poster dealers Like the shops in NYC, andLa,
London,,, and auction people like RICH and Bruce...
They should have had You David write the story... perhaps you could submit a
story and give it more Gusto.. and more details..
It was nice that Wall street attempted a story but it was disappointing in not
very accurate..
Steven Sansweet who worked at Lucasfilm as a fand club and PR person was a
former writer for Wall street and could also have done a good job on a article..
this one was disappointing.. what does everyone else think????
best, Tom
---- Original Message ----
Date: Fri, 22 Feb 2013 23:05:36 -0800
From: [email protected]
Subject: DeLuca, Heritage, featured in tomorrow's WSJ
To: [email protected]
Timed
with its weekend pre-Oscar coverage, tomorrow's WSJ has a short article
about movie posters with quotes from Ralph DeLuca and Grey Smith. -d.
http://online.wsj.com/article/SB10001424127887324503204578316540704913854.html
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