Presumably this means they printed many fewer of this size.  Bruce, have you 
handled many of these 40 x 60s from that era?  I don’t see them very often.  
That’s why I wondered about this.  Thanks, Channing

On Mar 29, 2014, at 10:48 AM, Bruce Hershenson <[email protected]> 
wrote:

> They made one for virtually every 1930s movie. I think the answer lies in the 
> fact that one-sheets were ten cents, three-sheets were fifteen cents, and 
> forty by sixties were $1.50!
> 
> I bet almost no theaters ordered them, which would explain why so few survive.
> 
> 
> On Sat, Mar 29, 2014 at 12:42 PM, Channing Thomson 
> <[email protected]> wrote:
> 3/29/14
> 
> Hello MOPOers — I was just wondering how common you think 40 x 60 silk 
> screens (or offsets, if they made those) are for movies from before WWII?  I 
> know there are lots of these from the late 40s and the drive-in era but I 
> haven’t seen many pre-war.  Any thoughts on this?
> 
> Thans, Channing Thomson
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