Thanks Grey ( and all)!

 

I only have one old pre WWII 40 x 60. It is Red River Valley (1941) w/Roy 
Rogers. It is in poor shape, but as Richard described previously, mine is 
delightfully garish and overstated. It is silkscreen on heavy, but super 
dilapidated paper.

It has no printer or distribution info, which is not super surprising, as 
Republic wasn’t yet part of the NSS signatory companies, but this prompts a 
question on my part, which you seem to have helped answer.

 

As Bruce mentioned, he knows these images mostly from the pressbooks, having 
directly handled only a very small number of super old 40x60’s. Bruce is 
certainly the pressbook maven. However, I don't recall seeing much about 
40x60's in my admittedly small pressbook collection for westerns, serials or B 
movies.  It makes sense that some of these (like my Roy Rogers) were done 
independently or outside of the studio publicity dept. Nonetheless, I am 
wondering if there have to be cases where the 40x60 isn’t mentioned or shown in 
the studio pressbook, even though some exchanges would have had them from 
official sources/ Might the studios might have authorized some of them on a 
case by case basis after the initial pressbook campaign was printed and 
distributed?  Anyone know more? Thanks to all. Very interesting.   

 

 

From: MoPo List [mailto:[email protected]] On Behalf Of daniel 
strebin
Sent: Saturday, March 29, 2014 2:17 PM
To: [email protected]
Subject: Re: [MOPO] Just a quick question: 40 x 60 silkscreens from pre-WWII

 

i have handled about 10-12 over my 40 years, and i believe i have the 
distinction of selling stan caiden his final poster 3 days before his death, a 
silkscreen 40x60 for "ninotchka" that i found at a flea market near san 
francisco. i also believe these 40x60s and 30x40 silkscreens were something of 
a beginning for national screen service, who is credited as printer (not just 
distributor) on at least several of the ones i handled.

-----Original Message----- 
From: Bruce Hershenson 
Sent: Mar 29, 2014 1:53 PM 
To: [email protected] <mailto:[email protected]>  
Subject: Re: [MOPO] Just a quick question: 40 x 60 silkscreens from pre-WWII 

I know them from the pressbooks. I think I have seen 3 or 4 in all my days!

Maybe Grey or Ken or Ron Borst or Marty has seen more.

 

On Sat, Mar 29, 2014 at 12:53 PM, Channing Thomson <[email protected] 
<mailto:[email protected]> > wrote:

Presumably this means they printed many fewer of this size.  Bruce, have you 
handled many of these 40 x 60s from that era?  I don’t see them very often.  
That’s why I wondered about this.  Thanks, Channing

 

On Mar 29, 2014, at 10:48 AM, Bruce Hershenson <[email protected] 
<mailto:[email protected]> > wrote:

 

They made one for virtually every 1930s movie. I think the answer lies in the 
fact that one-sheets were ten cents, three-sheets were fifteen cents, and forty 
by sixties were $1.50!

I bet almost no theaters ordered them, which would explain why so few survive.

 

On Sat, Mar 29, 2014 at 12:42 PM, Channing Thomson <[email protected] 
<mailto:[email protected]> > wrote:

3/29/14

Hello MOPOers — I was just wondering how common you think 40 x 60 silk screens 
(or offsets, if they made those) are for movies from before WWII?  I know there 
are lots of these from the late 40s and the drive-in era but I haven’t seen 
many pre-war.  Any thoughts on this?

Thans, Channing Thomson
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P.O. Box 874
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lunch)
our site <http://www.emovieposter.com/> 
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<http://www.emovieposter.com/images/announcements/unparalled_customer_service.png>
 


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