excellent and informative post Grey
thanks for the info
Rich
At 02:04 PM 3/29/2014, Smith, Grey - 1367 wrote:
Channing
Very uncommon but for a number of reasons. The 40X was not, as far
as I can determined, produced for every film in the 1930s as clearly
the press books do not show that to be the case, from what I can
determine. For instance, King Kong, of which many posters were
produced, we cannot see that a 40"X was ever produced.
Assuredly, many of the poverty row studios were not producing them.
I do not believe that very few were printed (relative term) nor that
few were ordered by theaters.
Though expensive for the exhibitors I suggest that any printer in
the day worth their weight would do a print run no less than 1000
quantity if not a good bit more. Once the presses rolled, the copies
were a fraction of a cent to produce.
I believe these posters were used very actively in the period of
their first appearing in the late 1920s to early 1930s and were
often used on sandwich boards outside of theaters and within
oversized marquee cases, as photos of the period show.
Heritage has sold some of the most beautiful and rare 40"Xs of this period.
They were produced in primarily two methods. One being the silk
screen method which was a magnificent multi-colored poster, often
with as many as twelve to fifteen color passes per poster! They were
printed on a thin pulp-like paper that aged very badly and would
eventually crack, break apart and disintegrate if in poor climate
conditions. Thus the reason for so few to survive. Disney Studios on
fact, only produced 30"X and 40"Xs for a period in the 1930s and no
one sheets. All were the silk screens and almost all that survive
are only known copies.
The other method was the Photo Gelatin style which were glorious
color photos done in this large format yet printed just as the lobby
cards of the day were done. So few of those survive due to the fact
that they must stay rolled and not be folded or they would break to
pieces just as a lobby would do. Assuredly, the difficulty of
storage of those posters through the years was the reason for the
lack of survivors from that time.
'There was also an "other company" called the Meloy Brothers who
produced their own 40" X 60"s for films which seem to have been hand
produced and painted collage of photos and titles, but they were not
sanctioned by the studios and some have survived due to being
mounted on a heavy board.
Todd Spoor has written a very good and enjoyable book called "The
World's Rarest Movie Posters" devoted to the subject.
The issue of post War 40" X 60"s is a good one as well, as though
there were many produced I believe, so few have survived, again due
to difficulty in storage! When they appear, many have not ever been
seen by the modern poster buying public.
http://movieposters.ha.com/c/item.zx?saleNo=7094&lotNo=83413
http://movieposters.ha.com/c/item.zx?saleNo=7094&lotNo=83460
-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of
Richard Halegua Posters + Comic Art
Sent: Saturday, March 29, 2014 1:20 PM
To: [email protected]
Subject: Re: [MOPO] Just a quick question: 40 x 60 silkscreens from pre-WWII
I have a number of these in my own collection.
I think they're great because of the screened printing used & the
garish colors.
almost all I've ever seen, including the ones I own, have lots of
pink and orange and other bright colors.
I think they're great
At 10:42 AM 3/29/2014, Channing Thomson wrote:
>3/29/14
>
>Hello MOPOers - I was just wondering how common you think 40 x 60 silk
>screens (or offsets, if they made those) are for movies from before
>WWII? I know there are lots of these from the late 40s and the
>drive-in era but I haven't seen many pre-war. Any thoughts on this?
>
>Thans, Channing Thomson
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