Greg,

A response to this would be huge ( much more than the one inch missing from one 
sheets, which by the way, used to be even larger, at 27 x 42 or more). 
Different sizes disappeared at different times. Lobby cards, however are still 
made intermittently for a handful of films (mostly Disney/Pixar), though much 
of that is sent for foreign release or military.

-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Greg Douglass
Sent: Sunday, May 31, 2015 2:15 PM
To: [email protected]
Subject: [MOPO] Questions

OK, I have a couple of questions for the group:

A: When did they phase out inserts, half sheets. three sheets, and lobby cards? 
Was it a staggered thing or did they just flush them all down the toilet at 
once?

B: Why did they suddenly make one sheets 27 X 40? What's the deal with the 
extra inch? The double-sided light box thing I get absolutely, but the extra 
inch? Why does it matter...except to my wife?

Thanks in advance for sharing your knowledge. I miss inserts; I can put more of 
'em on my wall. Of course, I also miss posters that aren't just boring 
Photoshopped images, but that's another post altogether.

Greg Douglass
--
Greg Douglass
Guitarist-
Lessons, Live Shows, Touring, 
& Studio Work 
(760)212-3648

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