The compiled reply below is 7 years old; and it only covers the last "known" formats and not the reasons "why" re: their demise - but it's still interesting. Educated guesses aplenty about the end of these poster formats, (antagonists and other can disagree, but I wish Bruce or a few others were still on this list to chime in) - but I think the destruction of first-run movie houses - in favor of multi-screen-plexes during the 1970s - were huge. Six-sheets, three-sheets, lobby cards and inserts? Where would exhibitors display them in places housing smallish auditoriums which, at the time, could accommodate less than 150-200 people each? -d.
Date: Tue, 17 Jun 2008 15:30:32 -0700 From: [email protected] Subject: UPDATE: When did studios stop making 3-sheets? To: [email protected] OK, based on new info offered by MoPoer's since yesterday: Last known U.S. six-sheet produced: 1980 ("Empire Strikes Back") Last known U.S. three-sheet produced: 1985 ("Cocoon") Last known U.S. half-sheets produced: 1985 ("Cocoon" and "Prizzi's Honor") Last known U.S. inserts produced: 1986 ("Dream Lover" - "Youngblood" - "9 1/2 Weeks") ** If anyone has anything in their collections or inventories produced AFTER these dates, please let the group know. -d. -----Original Message----- Date: Sun, 31 May 2015 14:15:16 -0700 From: [email protected] Subject: Questions To: [email protected] OK, I have a couple of questions for the group: A: When did they phase out inserts, half sheets. three sheets, and lobby cards? Was it a staggered thing or did they just flush them all down the toilet at once? B: Why did they suddenly make one sheets 27 X 40? What's the deal with the extra inch? The double-sided light box thing I get absolutely, but the extra inch? Why does it matter...except to my wife? Thanks in advance for sharing your knowledge. I miss inserts; I can put more of 'em on my wall. Of course, I also miss posters that aren't just boring Photoshopped images, but that's another post altogether. Greg Douglass -- Greg Douglass Guitarist- Lessons, Live Shows, Touring, & Studio Work (760)212-3648 Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
