I tend to use the Bond movies as a guide

Last window card Diamonds Are Forever
Last Half Sheet A View to a Kill
Last Insert A View to a Kill
Last Three Sheet For Your Eyes Only
Last Six Sheet Moonraker

This is for Bond films and I figure the time of these films is when the poster 
sizes were being phased out.

As for one sheets it appears that an international size was decided upon and 
phased in, inbyhe last 15 years or so.

Lobby cards are now being phased out...and boot leggets are providing new sets!



This Never Happened to the Other Fella....

Adrian Cowdry
[email protected]

On Sunday, May 31, 2015 David Kusumoto <[email protected]> wrote:

The compiled reply below is 7 years old; and it only covers the last "known" 
formats and not the reasons "why" re: their demise - but it's still 
interesting.  Educated guesses aplenty about the end of these poster formats, 
(antagonists and other can disagree, but I wish Bruce or a few others were 
still on this list to chime in) - but I think the destruction of first-run 
movie houses - in favor of multi-screen-plexes during the 1970s - were huge.  
Six-sheets, three-sheets, lobby cards and inserts?  Where would exhibitors 
display them in places housing smallish auditoriums which, at the time, could 
accommodate less than 150-200 people each?  -d. 

Date: Tue, 17 Jun 2008 15:30:32 -0700 
From: [email protected] 
Subject: UPDATE: When did studios stop making 3-sheets? 
To: [email protected] 

OK, based on new info offered by MoPoer's since yesterday: 
  
Last known U.S. six-sheet produced:  1980 ("Empire Strikes Back") 
Last known U.S. three-sheet produced:  1985 ("Cocoon") 
Last known U.S. half-sheets produced:  1985 ("Cocoon" and "Prizzi's Honor") 
Last known U.S. inserts produced:  1986 ("Dream Lover" - "Youngblood" - "9 1/2 
Weeks") 
  
** If anyone has anything in their collections or inventories produced AFTER 
these dates, please let the group know. 
  
-d. 

-----Original Message----- 
Date: Sun, 31 May 2015 14:15:16 -0700 
From: [email protected] 
Subject: Questions 
To: [email protected] 
  
OK, I have a couple of questions for the group: 
  
A: When did they phase out inserts, half sheets. three sheets, and lobby cards? 
Was it a staggered thing or did they just flush them all down the toilet at 
once? 
  
B: Why did they suddenly make one sheets 27 X 40? What's the deal with the 
extra inch? The double-sided light box thing I get absolutely, but the extra 
inch? Why does it matter...except to my wife? 
  
Thanks in advance for sharing your knowledge. I miss inserts; I can put more of 
'em on my wall. Of course, I also miss posters that aren't just boring 
Photoshopped images, but that's another post altogether. 
  
Greg Douglass 
-- 
Greg Douglass 
Guitarist- 
Lessons, Live Shows, Touring, 
& Studio Work 
(760)212-3648 


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