That's an interesting point. Warner appear to have shown the movie at a few
drive-ins where in-car action seemed more important than screen-action, so
it had a short (for the time) initial lifespan ending in June, 1994. So the
Summerisle could possibly be considered the first general release poster,
though with a 1979 date in that case. Confusing, ain't it?

Tommy

On Sat, Jun 27, 2015 at 6:06 PM, Paul Gerrard <
[email protected]> wrote:

>   I should add the Summerisle release is technically the first "general
> release", as I seem to remember the Warner release was a selective trial
> run that flopped. Does that make the Summerisle poster a re-release poster
> or not?!
>
> Paul
> www.movieposterstudio.com
>
>
>  In a message dated 27/06/2015 16:49:55 GMT Daylight Time,
> [email protected] writes:
>
>  The issue of authenticating and dating movie posters having recently
> been shown to be problematic in some (possibly many) cases I would like to
> invite discussion on another British film, *The Wicker Man, 1973*. I am
> indebted for much of the information on this to the excellent book, *Inside
> The Wicker Man : How Not To Make A Cult Classic* by Allan Brown.
>
> The original British one sheet with the Lion International imprint seems
> to be above reproach, but that is not the case with the USA one sheets.
> There appear to be three different one sheet posters, 1 from Warner Bros
> depicting the wicker man and 2 showing the Nuada sun god image, both the
> latter  having different taglines. One is a Summerisle imprint and one an
> Abraxas imprint. Auction houses have treated and dated the posters
> differently, and often there is no consistency even within the same
> company. Heritage, for example, over the years have sometimes listed the
> Warner poster as National General, though they went bankrupt before they
> could release the movie, with a 1973 and a 1974 dating, and dated the
> Abraxas one as both 1979 and 1980. More interestingly, emovieposter have
> listed the Summerisle one as an original 1974 release. (I have been in
> touch with them and they have promised to research the matter and
> communicate their findings with previous purchasers.) I bought a Summerisle
> one from MoviePosterBid where it was listed as being a 1975 release (not
> complaining, Rich, I’m happy with the poster).
>
>
> Having consulted Brown’s extensively researched book the following are my
> best calculations of the various posters’ actual dates.
>
>
> Original U.S. release – Warner Bros., image of wicker man, ‘Flesh to touch
> . . .Flesh to burn!’ – 1974.
>
>
> Summerisle re-release – Nuada sun god image, ‘The residents of Summerisle
> invited Sergeant Howie to their traditional May Day festival. He didn’t
> expect to meet . . .’  - film due to open in November, 1978, but postponed
> until January, 1979. However, Brown states that prior to scheduled original
> release date ‘Summerisle Films had collaborated with Craig Millar . . . on
> a publicity campaign involving posters, badges and a lavish press kit’, so
> poster seems to actually date from 1978.
>
> Abraxas re-release – Nuada sun god, ‘Pure, brilliant, spine-tingling fun’
> – opened 26th March, 1980, so poster date of 1980 seems reasonable.
>
>
> By coincidence, both HA and EMP had Summerisle posters listed in the same
> week very recently. Heritage had a folded, fine- , dated 1980, which sold
> for $50, and EMP had a rolled, good to very good, dated 1974, which sold
> for $300. It is a fact that the Summerisle poster is the rarest, which
> brings me to a question I had asked previously in discussions about the*
> Third Man poster*, though I was not referring to that poster specifically
> but in general. It is this - is a rare re-release poster worth more than
> an original release poster which is fairly easily obtainable? Just
> something else for MOPOers to think about.
>
>
>
> Tommy
>
>
>
>
> Tommy
>
>
>
> Tommy
>
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