Thanks, dave, most interesting, but if you ask me, this guy (Sausseurre)
leaves out the most important part of the picture:



>  It is important to note that, according to Saussure, the sign is
> completely arbitrary, i.e. there was no necessary connection between the
> sign and its meaning.


The necessary connection missing is  the intention of the signifier, engaged
in a process which is meant to engage the perceived other.   Surely, this is
a real thing - most of what we deem "Quality" writing are those signs that
communicate most effectively - that is, make that intended connection,
connect with the perception of other.



> This sets him apart from previous philosophers such as Plato or the
> Scholastics, who thought that there must be some connection between a
> signifier and the object it signifies.


And there is.  It's called "The Quality Connection".


Saussure believed that dismantling signs was a real science, for in doing so
> we come to an empirical understanding of how humans synthesize physical
> stimuli into words and other abstract concepts."
>
>
Well now, there, I agree completely.

Thanks for the instructive verbiage, perfessor.  mucho appreciated.

existentially yours,

John
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