Gotta refrain from comment on this one, as you'll see from the story: <http://www.startribune.com/stories/462/5417554.html>
David Brauer List manager ---------------------------------------------------------------- Andrews/Birt Ad Firm Launches Pro Bono Ad Campaign for The Friends The public library is a widely used and greatly loved institution, but many people in our community know only a small part of its story. With the release of a new ad series, The Friends are hoping to deepen public awareness about the quality of our library collection (the 3rd largest per capita of any major American city) and to champion the library's role in a free and open democracy. In the four ads (links below), an image of the new Minneapolis Central Library is positioned beside images of Casanova, J. Edgar Hoover, Batgirl and Chairman Mao. In the most politically charged ads, MPL, which is predicated on free speech, tolerance and the open exchange of ideas, is contrasted with Mao and Hoover, who both worked in libraries early in their lives but pursued policies antithetical to an open society (to put it mildly). In the Casanova version, we tap into the notion that so many people use the word "love" to describe their feelings for libraries. The Batgirl ad is a reminder that librarians are heroes, and that our collection ranges from esoteric historical documents to popular publications. The ads were created on a pro bono basis by local ad firm Andrews/Birt. The ads will appear in local media that have volunteered to contribute free ad space, including The Rake and Minneapolis/St. Paul Magazine. Another article on the ad campaign: "Downtown library asks the tough - and amusing - questions" by Jeremy Stratton - Skyway News (4/25/05) http://www.skywaynews.net/articles/2005/04/25/news/news03.txt - Information on Andrews/Birt: www.abagency.com - The Friends of MPL "Be Part of the Story": www.friendsofmpl.org/Campaign_home View the Ads: MAO: www.friendsofmpl.org/images/BAT.pdf XOX: www.friendsofmpl.org/images/LUV.pdf FBI: www.friendsofmpl.org/images/FBI.pdf BAT: www.friendsofmpl.org/images/BAT.pdf Thank you, Rod Krueger Library Board / Nokomis East www.rodkrueger.org REMINDERS: 1. Be civil! Please read the NEW RULES at http://www.e-democracy.org/rules. If you think a member is in violation, contact the list manager at [EMAIL PROTECTED] before continuing it on the list. 2. Don't feed the troll! Ignore obvious flame-bait. For state and national discussions see: http://e-democracy.org/discuss.html For external forums, see: http://e-democracy.org/mninteract ________________________________ Minneapolis Issues Forum - A Civil City-focused Civic Discussion - Mn E-Democracy Post messages to: mailto:[email protected] Subscribe, Un-subscribe, etc. at: http://e-democracy.org/mpls
