That's a great idea. Angie Wingerter
________________________________ From: Debra S Blowars <[EMAIL PROTECTED]> To: [email protected] Sent: Sunday, November 23, 2008 7:01:30 AM Subject: NailTech:: Re: does anyone send out HTML newsletters? how on earth do you come up w/ enough to say to have a newsletter every 2 weeks? >>>>>>>>>>>>>>>>>>> Well, if you know me, I am a wordy person…hahaha. First, I read A LOT. I tear articles out of magazines and store them in a file and I never copy word for word but I type up info from articles. I don’t write every article by myself but I would prefer to. I have a schedule for the girls I work with and it is their responsibility to get me articles when it is their turn. Example – if you do hair then every 3 newsletters it is your turn to turn in an article. As much as I would like them to be creative, they are not. They will just pick up a bottle of shampoo and write something about it. I try to write articles that will talk about a service and products in one or just about a service, or things clients may find helpful. Just talking about a product sounds too “selling” to me. When I first came up with the idea to do this the thing that scared me was that I would not have enough info to post every 2 weeks. But, it has been 7 years now that I have been doing it!!! In creating your newsletter you first have to come up with your basic format. We ( the salon owner Barb and I) decided the top should contain our name, hours, address, link to oursalon2u.com , any awards, etc. Then I came up with “catchy” phrases for each article…salon happenings, hair news, etc. Every now and again I add a new article, like when we have a class I post it under education and share info about who went, what was learned, where it was, etc. The Go Green was a new section this past year and has generated a lot of conversation between clients and I. I am now going to add a recipe section as it seems clients enjoy finding quick, fast, healthy foods and that is how I eat. The point is to do fairly short articles to start conversations, to keep YOU in your clients mind – especially if they are clients who maybe only come every few weeks, to share info and knowledge with others…makes me look even smarter when they know I have all this knowledge! LOL It takes me about an hour every other Monday, not a lot of time, but it has a lot of impact. With almost everyone on the internet it is the perfect way to send your info for free. Remember, I also print copies to have in the salon too, that way people who are not signed up for it can read it and often they will decide to receive it. Deb Blowars ~ www.myspace.com/debblowars Artistic Trends Salon ~ www.artistictrendssalon.com Nail Artist / Skin Care Therapist Cyber Communications Director --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/NailTech?hl=en -~----------~----~----~----~------~----~------~--~---
