Michelle,
This reminded me of a place I went recently for a massage. They usually charge
$60, but have a "special" running for $39.
I talked with the owner, who was one of the massage therapists about this. He
told me that he is soooo busy with this special that they had to hire a few
therapists to accommodate the number of people he has in the books now.
It makes too much sense. Why have an empty book with NO money coming in when
you can fill that book with some income.
I would LOVE to do this with my empty room when I am with clients. Bring in a
MT, pay them 50% and still make money on the room when I am not using it.
This is a great idea that you brought to our attention. Muchas gracias!!!
buenos dias,
Lynnette
----- Original Message -----
From: Michelle Cordes
To: [email protected]
Sent: Sun, 15 Feb 2009 18:14:25 +0000 (UTC)
Subject: NailTech:: Re: NailTech::was Nailite gel polish now raising prices
--- On Sat, 2/14/09, Sheryl Goldberg wrote:
In this economy I am going to price them less than traditional Gel , because I
can always go up in price later. I am going to do the “Comcast” thing. Hook
then on the introduction and raise the prices later. Lol If everyone in the
Salon is wearing it , I am creating a demand before it is available! That is
GOOD Marketing. Price increase due to product cost..
I have a comment on this... A wise marketing teacher once taught me that you
should attempt to raise your prices as little as possible-- you should just
change sales. If you eventually want to be able to charge $10 extra for a
service, make that your price, then put it on special for $5. When you get
busier, put it on sale for $7. When you are as busy as you want to be, end the
sale. Buyer mentality understands a sale ending as something they missed, and
perceives price raising as negative. To round out the equation, at a salon
seminar I learned that when you are in high demand- totally booked and working
as much as you want- raise your prices. You will lose some clients, but you
will make it up with the rest of your clients paying higher prices, and open
spaces for new people to pay the new prices. If business drops off, run a
sale!!!
Everyone is looking for a bargain these days.... the sale gives a sense of
urgency to get in while it's hot and on sale.... this has worked for me for
years!!!
Michelle Cordes
Bremerton, WA
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