brilliant! On Sun, Feb 15, 2009 at 1:14 PM, Michelle Cordes <[email protected]>wrote:
> > > > --- On Sat, 2/14/09, Sheryl Goldberg <[email protected]> wrote: > > > In this economy I am going to price them less than traditional Gel , > because I can always go up in price later. I am going to do the "Comcast" > thing. Hook then on the introduction and raise the prices later. Lol If > everyone in the Salon is wearing it , I am creating a demand before it is > available! That is GOOD Marketing. Price increase due to product cost.. > > > I have a comment on this... A wise marketing teacher once taught me that > you should attempt to raise your prices as little as possible-- you should > just change sales. If you eventually want to be able to charge $10 extra for > a service, make that your price, then put it on special for $5. When you get > busier, put it on sale for $7. When you are as busy as you want to be, end > the sale. Buyer mentality understands a sale ending as something they > missed, and perceives price raising as negative. To round out the equation, > at a salon seminar I learned that when you are in high demand- totally > booked and working as much as you want- raise your prices. You will lose > some clients, but you will make it up with the rest of your clients paying > higher prices, and open spaces for new people to pay the new prices. If > business drops off, run a sale!!! > > Everyone is looking for a bargain these days.... the sale gives a sense of > urgency to get in while it's hot and on sale.... this has worked for me for > years!!! > > Michelle Cordes > Bremerton, WA > > > > > > > > -- Wet Paint Nail Spa www.wetpaintnailspa.com Online Booking Available --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/NailTech?hl=en -~----------~----~----~----~------~----~------~--~---
