Your posts always maker think and are always well-written. The only
thing I wanted to say was that I think the booths are considerably
more than $1000. I think the smaller booths end up running $6000-$8000.
Sent from my iPhone
On Jan 21, 2010, at 3:12 PM, Maggie in Visalia <[email protected]>
wrote:
So I just got around to starting reading my January issue of Nails
Magazine. I got as far as Christine Turner's "Just My Opinion" piece
and I haven't been able to think straight since.
First off-- let it be known that in no way am I actually mad at
Christine. In fact, I don't even entirely disagree with what she has
to say. More, I am focused on the other side of the argument.
I'm tired of taking the blame for our tradeshows sucking. I'm there.
I see other nail techs there. I talk to other nail techs every day--
WE are not the problem. In fact, look at the proliferation of grass-
roots educational events now. Our tradeshows don't meet with our
needs and expectations anymore? we'll just organize our OWN events.
Obviously, we want to go to tradeshows. We want to learn new things.
We want to network. We want to try new products. If tradeshows met
our needs and desires, they'd be enjoying more success.
But-- tomorrow's blog will address more of my ranting, and I
couldn't resist firing off a letter to the editor too.
What I REALLY came here to talk about is:
A major gripe I hear from exhibitors is how expensive it is to rent
a booth at a tradeshow. Now, I have looked at the exhibitor
information for some of the tradeshows, and I realize that much of
the expense actually comes from shipping in product and staff for
the show-- and I may have some thoughts about that too but mostly it
occurred to me; I used to do craft shows.
Here in CA, the "expensive" 2-day craft shows ran about $400 for a
10 foot by 10 foot booth for the whole show. Many of these shows are
held in convention centers-- taking up as much square footage as
many tradeshows I've been to.
How can a craft show turn a profit at $400 a booth but a tradeshow
costs $1000 for the same space?
Granted, I've never been to a craft show at the Las Vegas Convention
Center.
If tradeshows are going to survive, maybe it's time to re-evaluate
the formula they're operating on. How do we put together a tradeshow
focus group so we can communicate with our tradeshow organizers and
exhibitors and make tradeshows successful for both exhibitors and
attendees?
Or does our industry even care?
Maggie Franklin: Attitudes Salon; Visalia, CA
"Visionary rebel dreamer; obviously way ahead of my time."
Maggie's Website
Maggie's Personal Blog
Maggie Rants [and rav...@nails Magazine
Myspace
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