I was just talking this week to someone else about the lack of product availability concerning Shellac. We can't get any of it now at our local Cosmoprof...their order of Shellac didn't come in last week. This is not a good sign. They've NEVER been able to get the UV lamp either and it's made the ladies work at the distributor a living nightmare because they field complaints every single day from angry techs/hairstylists wanting to buy Shellac. Glad I don't work there!
My surmise was demand outpaced production, but by the time production gets caught up to meet the demand, frustrated techs will have already sought out another line, such as Nail Harmony's Gelish. Good for Nail Harmony, bad for CND. This miscalculation by CND will help the sales of lesser known nail companies that have the hybrid uv polish and the smart companies will immediately begin a marketing strategy to reach the frustrated techs, thus filling this void. When the smoke clears there'll be all this over produced Shellac sitting on the shelves and CND will begin running sales. We probably will see this as early as the Spring of next year. And the lesser known nail company that successfully captures the lost CND market share will become as well known as the big two, OPI and CND. But that's just my opinion and I could be wrong.....no one really knows what the future holds in store and like the saying goes "he who lives by the crystal ball, eats glass". :) Jill Wright Bowling Green, KY On Jul 16, 5:06 pm, "Holly L. Schippers" <[email protected]> wrote: > Salon and client response to Shellac has far exceeded loftiest expectations > and extraordinary resource is being dedicated to ramping up production, > specifically of Base Coat, Top Coat and Lamps. Record amounts of product are > being shipped, but unfortunately it's not possible to provide a widespread > availability date, as Shellac is distributed worldwide and dates will vary > based on geographic region. > > We humbly ask for your patience until we can get back into a fully stocked > position - in the meantime, product is shipping every day. We recommend that > you check regularly with distributors in your area regarding receipt of > Shellac shipments. Please note that CND does not condone or endorse the sale > of Shellac on eBay. We are taking necessary steps to manage the reselling of > Shellac via unauthorized channels, as the quality and authenticity of this > product can not be guaranteed. > > We understand that the the lack of availability of Shellac is negatively > impacting your business. If you do not have all 3 Shellac products necessary > to provide a full service (Base Coat, Color Coat and Top Coat), we strongly > encourage you NOT to improvise by mixing the system with other product lines. > Shellac was designed as a system, and if one of the components is missing, > you will not achieve satisfactory results for your clients. > > Holly L. Schippers > CND Education Ambassador > [email protected] c > > Visit cnd.com for the latest in products, education and nail fashion! > > _________________________________________________________________ > Hotmail has tools for the New Busy. Search, chat and e-mail from your > inbox.http://www.windowslive.com/campaign/thenewbusy?ocid=PID28326::T:WLMTA... -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
