Hi Patti, I don't discount my services, but I do offer my clients a referral fee of $5 off for each new referral. That way the clients do all the work talking me up to their friends and I never waste money on 'bird drop' advertising.....you know how when a bird flies it sometimes poops? Well the droppings don't hit a mass of people even though they might be flying over a crowd, but only hit 1 or 2 max. That's a similar analogy to what happens when you pay to run an ad in the paper, tv, or some other similar form of advertising....even though it's going out to the masses, it generally only brings in 1 or 2 people. Then with your discounted prices, how long will it take you to earn the $ back that you just spent on advertising?
Your clients are your goldmine. Sometimes they assume you're too busy to take new clients, but all it takes is you letting them know that you have some vacant appointment spots you'd like to fill and then ask them to refer their friends and family. This technique of a referral fee rewards the established clients who've been loyal to you instead of giving new clients (who may only be price shopping and come once) a cheaper price. It's free to list your salon with Google as a business and then when clients google "nails + your city" your salon info will pop up. Also like someone said a business Facebook page works great, too. I snagged the title "Bowling Green Shellac Manicure" on FB before someone else did and so now when someone in town types in "Bowling Green" my salon FB page will come up. I didn't think this angle up, but saw other techs in the USA do it so I jumped on it with quickness. I use other brands of gel polishes as well, but "Shellac" has been the term most all clients have heard from reading Glamour, Elle, Cosmopolitan, etc. Shellac has become synonymous with gel polish, much like Kleenex has become synonymous with tissue. Just some ideas to get you thinking:) Jill Wright Bowling Green, KY www.nailtechevent.com On Oct 18, 10:07 pm, Pati Schembari <[email protected]> wrote: > WellI can't believe everyone is so busy that they are not writing into this > list anymore! I suppose I am guilty also.. I just haven't had any questions > lately... This list has been a part of my life for almost 20 years...let's > not let it die out...please.....I know we see each other on fb...but here it > is private ( for the most part) and more work oriented. Ok I'll get off the > soap box now... > > I DO have a question...I need to acquire more clients... And I'd like to not > have to spend a hell of a lot doing it..I just don't have it these days. I > have a home salon.. > I have never really had to advertise too much in the past.... I was thinking > of putting an ad in the church bulletin..that's like 400.00 a year (every > Sunday for a year) ...those of you that go to church...do you read the > bulletin? And no...I do not have a web site yet...I need advice about where > to go for that also... > Thanks! > > Pati > > On Oct 15, 2011, at 8:41 AM, Debbie Doerrlamm <[email protected]> wrote: > > > > > > > > > Having trouble viewing this email? 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