Let me share my experience with you guys. First off, there are only ever 2 or 3 techs on per day in my spa. Second of all, I have spent just about my entire career saying no to doing coupons of any sort and I should have stuck to my guns.
Having spent a ton of money on a newer, larger spa, I wanted to get clients in for our new services. Groupon had been courting me for months so I finally decided to talk to them. I told them I wanted to do something to promote my skincare services. They said no. We are known for our nail care and that's what they wanted to sell. They said we could upsell the clients on the skin care when they got there. That hasn't worked out b/c they just buy Groupons for discounted skin care at some othe spa who fell for this crap. I only wanted to sell a few hundred, because we're small. They said no, you have to sell 2,000. Long story short, I was so anxious about getting new clients in to the spa I agreed to 1,000 and they said we'd never sell out. We sold out in under 24 hours. Well now, even though the "expiration date" is coming up, I can not, by Massachussets law, turn people away after February 2nd. I have to continue to accept them until they're all used or 5 years pass. Whichever comes first. I could just scream!!! I have no one to blame but myself. On top of it all, the spa gets $21 for each $70 of service and I still have to pay my girls their commission on the $70 fee. In other words, I take in $21 from the Groupon but pay out $38.50. It's costing me $17,500!!! GAH!!! I'm sending this email from my personal address and ommitting my signature b/c if clients Google the spa, I don't want them to find this email. Just because I've screwed myself doesn't mean I have to make them feel bad about getting a bargain. M- -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
