Jayne has a point here. If I have a choice to purchase a product from Sephora or Nordstrom, I'm more likely to purchase from Sephora because my dollars spent translate into points that I can redeem for something later on.
Jenn Sent from my iPhone On Apr 26, 2012, at 5:15 PM, Debbie Diblasi <[email protected]> wrote: > Hi, Ladies: > > Almost every salon and business I go to offers some type of "loyalty" program > for clients. From the salon to the grocery store to Panera to every > drugstore, they all have their loyalty cards. > > Most today aren't punch cards—they're swipe cards, which are more difficult > to fake. Or some businesses just keep track of the points at their front desk. > > Some are for a specific $ amount—spend this and receive this in rewards. > Others are for special promotions. Others are used to promote new services, > products etc. For example, after so many services, receive a bottle of > polish, oil, lotion, etc. > > It's a really great way to keep clients loyal to you—they're less likely to > run in somewhere else because it's convenient if they're saving up > point/punches/whatever. In most towns today, they have many, many options for > their services, and saying thank you not only keeps them coming back but also > helps generate referrals. You just have to make the numbers work for you so > you don't lose money while at the same time offering something that actually > entices the client. > > And I completely agree with M—dollars spent on rewarding loyal clients go > much farther than special offers for new clients only. If you're going to > discount your services, do it for loyal clients who send you referrals. For > example, a free pedicure after they send in 3 new clients for a pedicure, > etc. However the numbers work best. Then, it can be a marketing expense but > is so much more effective than running an ad because of your loyal clients' > personal endorsement. > > Best, > > > Jayne > > Jayne Morehouse > President, Jayne & company, a full-service brand communications/creative > agency > [email protected] > Twitter @JaynePR @BeautyIQ > Connect with me on Facebook > http://www.facebook.com/jayneandco > http://www.facebook.com/jayne.morehouse > 440-846-6022; fax: 440-846-6024 > 16496 Falmouth Drive, Cleveland, OH 44136 > > > On Apr 26, 2012, at 7:18 PM, Michelle Phoenix wrote: > >> If and when you do decide to offer coupons, do it as a thank you for your >> long time clients. They're the ones that got you where you are today. I >> always get mad when I hear of some great new bundle deal from my cable >> provider and it's only for new subscribers. What about me?!? On more than >> one occassion I have cancelled my cable and signed up as a new customer to >> get the deal but it shouldn't be that way. >> >> Glad I could help. >> >> M- >> >> On Thu, Apr 26, 2012 at 7:03 PM, Renee Parnell <[email protected]> wrote: >> Thank you, Michelle! I totally agree with you. That is why I don't discount >> services. I might offer a special coupon on occasion for a percentage off, >> but the occasions are few and it is never a dollar amount. In my salon, >> everyone is booth rent so I can only suggest but I highly suggest that they >> don't do that either. That whole thing just ran all over me, so I appreciate >> your feedback. Oh, and I will NOT be offering free pedicures. You are SO >> right. Thanks! >> >> On Thu, Apr 26, 2012 at 5:24 PM, Michelle Phoenix >> <[email protected]> wrote: >> It's actually NOT a good incentive. As you said, what if there's a week >> where everyone comes in for their free service? How do you pay your bills? >> I'm sure your smile is lovely but that ain't gonna get it done. Also, the >> incentive would only be to bring in more clients like the one you described. >> YOU are the boss of your life, do you really want to fill it up w/ people >> that make you unhappy? I've fired more than one client and I see that as my >> right. Otherwise, what's the point of being my own boss? >> >> Best of luck honey. >> >> M- >> >> On Thu, Apr 26, 2012 at 5:16 PM, Renee Parnell <[email protected]> wrote: >> okay, I had something happen the other day that's just been eating at me and >> I want to blow off steam here and not in front of clients. >> I had a client that I was actually finished with but she was still sitting >> there at my table. My business partner made a comment about some tote bags >> we had discussed a day or two before, and wanted to know when they would be >> here. The client is listening to our conversation. And this is not *really* >> relevant, but in a way it is, but this particular client is almost 40, never >> been married, is an accountant with the utilities company, still lives with >> mama and daddy just like she always has, and has never had to worry about a >> thing. That being said, as she's listening to our conversation about getting >> tote bags printed with our name on them, she chimes in at the end saying SHE >> thinks it would be better advertisement if we would do a punch card like >> this salon used to do in the downtown area (which is now out of business, >> btw) and use a punch card where you got a free pedi after so many punches. I >> had to bite my friggin tongue off. First of all, I didn't hear anybody ask >> her what she thought. But I really am the type of person who looks at things >> from all perspectives, even if something does piss me off. AFTER I get over >> being pissed, I look back and TRY to weigh it out evenly and be objective. >> So, should we use a punch card? One salon where I worked (booth rent) used >> them and I went along with it. But guess what? It was only for nails! So WHY >> is this? I mean, this is what gets me....do they expect this of their >> stylist? So many color/cut/styles and you get one free? No. And as an >> aesthetician, I haven't ever had anyone ask about getting their card punched >> for a free facial. If they did I would laugh like a hyena right in their >> face. And for crying out loud, we are talking about scrubbing their feet for >> a living. And you are wanting us to do it for FREE after you've been here so >> many times? grrrrrr. I know it's a good incentive to give away something for >> free, but I swear it just makes me mad. So what if I have a week where >> EVERYBODY wants to come get their free pedi? What about HER work....I have >> to pay my power bill every month. Do I get one FREE after I successfully pay >> my bill 10 times in a row? >> Okay, I'm still mad but maybe I can get over it. BTW, when I initially >> started using Shellac, I did it at no extra charge for the first few months >> just to get people started using it and then told everyone that I would be >> going up due to product cost, the extra time, etc. She knew this. But every >> time she comes in with her money all counted out to the penny, (and yes, she >> does tip, EXACTLY 15%) and that's all she brings in with her. The money is >> just all rolled up in her hand and she lays it down on my table when she >> comes in. She never added the additional $10 even though she knew. Then she >> brings her mother in. She is as worrisome as the day is long. The mother was >> doing the same thing. Then one day she had to write a check. Asked me for >> the amount and I told her---she looked at me like "WHAAAT???" I explained >> that the lower price was only an introductory price and had changed months >> ago, but I had just let it slide. So now it's like a big deal for them to >> pay the extra $10 I guess. I would N E V E R go into a place and say >> something about they need to be giving away free services. It just steams me >> sitting here thinking about it. But maybe I'll get over it now. Like I say, >> I know it's a good incentive, BUT.... >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/nailtech?hl=en. >> >> >> >> -- >> Michelle Phoenix >> Owner & Elite Licensed Nail Technician >> >> Wet Paint Nail Spa >> NAILS, SKIN & HAIR >> www.wetpaintnailspa.com >> Online Booking Available >> (617) 868-0620 >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/nailtech?hl=en. >> >> >> >> -- >> Renee Parnell >> Chattanooga, TN >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/nailtech?hl=en. >> >> >> >> -- >> Michelle Phoenix >> Owner & Elite Licensed Nail Technician >> >> Wet Paint Nail Spa >> NAILS, SKIN & HAIR >> www.wetpaintnailspa.com >> Online Booking Available >> (617) 868-0620 >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/nailtech?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
