You make a great point, Jayne. And one that has lots of possibilities to which I'll have to give some serious thought. I like the idea of buying one thing and getting another at a discount. I'll have to figure out some deals and start doing some promotions like that. Thanks for the suggestions!
On Thu, Apr 26, 2012 at 8:15 PM, Debbie Diblasi <[email protected]>wrote: > Hi, Ladies: > > Almost every salon and business I go to offers some type of "loyalty" > program for clients. From the salon to the grocery store to Panera to every > drugstore, they all have their loyalty cards. > > Most today aren't punch cards—they're swipe cards, which are more > difficult to fake. Or some businesses just keep track of the points at > their front desk. > > Some are for a specific $ amount—spend this and receive this in rewards. > Others are for special promotions. Others are used to promote new services, > products etc. For example, after so many services, receive a bottle of > polish, oil, lotion, etc. > > It's a really great way to keep clients loyal to you—they're less likely > to run in somewhere else because it's convenient if they're saving up > point/punches/whatever. In most towns today, they have many, many options > for their services, and saying thank you not only keeps them coming back > but also helps generate referrals. You just have to make the numbers work > for you so you don't lose money while at the same time offering something > that actually entices the client. > > And I completely agree with M—dollars spent on rewarding loyal clients go > much farther than special offers for new clients only. If you're going to > discount your services, do it for loyal clients who send you referrals. For > example, a free pedicure after they send in 3 new clients for a pedicure, > etc. However the numbers work best. Then, it can be a marketing expense but > is so much more effective than running an ad because of your loyal clients' > personal endorsement. > > Best, > > > Jayne > > Jayne Morehouse > President, Jayne & company, a full-service brand communications/creative > agency > [email protected] > Twitter @JaynePR @BeautyIQ > Connect with me on Facebook > http://www.facebook.com/jayneandco > http://www.facebook.com/jayne.morehouse > 440-846-6022; fax: 440-846-6024 > 16496 Falmouth Drive, Cleveland, OH 44136 > > > On Apr 26, 2012, at 7:18 PM, Michelle Phoenix wrote: > > If and when you do decide to offer coupons, do it as a thank you for your > long time clients. They're the ones that got you where you are today. I > always get mad when I hear of some great new bundle deal from my cable > provider and it's only for new subscribers. What about me?!? On more than > one occassion I have cancelled my cable and signed up as a new customer to > get the deal but it shouldn't be that way. > > Glad I could help. > > M- > > On Thu, Apr 26, 2012 at 7:03 PM, Renee Parnell <[email protected]> > wrote: > >> Thank you, Michelle! I totally agree with you. That is why I don't >> discount services. I might offer a special coupon on occasion for a >> percentage off, but the occasions are few and it is never a dollar amount. >> In my salon, everyone is booth rent so I can only suggest but I highly >> suggest that they don't do that either. That whole thing just ran all over >> me, so I appreciate your feedback. Oh, and I will NOT be offering free >> pedicures. You are SO right. Thanks! >> >> On Thu, Apr 26, 2012 at 5:24 PM, Michelle Phoenix < >> [email protected]> wrote: >> >>> It's actually NOT a good incentive. As you said, what if there's a week >>> where everyone comes in for their free service? How do you pay your >>> bills? I'm sure your smile is lovely but that ain't gonna get it done. >>> Also, the incentive would only be to bring in more clients like the one you >>> described. YOU are the boss of your life, do you really want to fill it up >>> w/ people that make you unhappy? I've fired more than one client and I see >>> that as my right. Otherwise, what's the point of being my own boss? >>> >>> Best of luck honey. >>> >>> M- >>> >>> On Thu, Apr 26, 2012 at 5:16 PM, Renee Parnell <[email protected]> >>> wrote: >>> >>>> okay, I had something happen the other day that's just been eating at >>>> me and I want to blow off steam here and not in front of clients. >>>> I had a client that I was actually finished with but she was still >>>> sitting there at my table. My business partner made a comment about some >>>> tote bags we had discussed a day or two before, and wanted to know when >>>> they would be here. The client is listening to our conversation. And this >>>> is not *really* relevant, but in a way it is, but this particular client is >>>> almost 40, never been married, is an accountant with the utilities company, >>>> still lives with mama and daddy just like she always has, and has never had >>>> to worry about a thing. That being said, as she's listening to our >>>> conversation about getting tote bags printed with our name on them, she >>>> chimes in at the end saying SHE thinks it would be better advertisement if >>>> we would do a punch card like this salon used to do in the downtown area >>>> (which is now out of business, btw) and use a punch card where you got a >>>> free pedi after so many punches. I had to bite my friggin tongue off. First >>>> of all, I didn't hear anybody ask her what she thought. But I really am the >>>> type of person who looks at things from all perspectives, even if something >>>> does piss me off. AFTER I get over being pissed, I look back and TRY to >>>> weigh it out evenly and be objective. So, *should* we use a punch >>>> card? One salon where I worked (booth rent) used them and I went along with >>>> it. But guess what? It was only for nails! So WHY is this? I mean, this is >>>> what gets me....do they expect this of their stylist? So many >>>> color/cut/styles and you get one free? No. And as an aesthetician, I >>>> haven't ever had anyone ask about getting their card punched for a free >>>> facial. If they did I would laugh like a hyena right in their face. And for >>>> crying out loud, we are talking about *scrubbing their feet* for a >>>> living. And you are wanting us to do it for FREE after you've been here so >>>> many times? grrrrrr. I know it's a good incentive to give away something >>>> for free, but I swear it just makes me mad. So what if I have a week where >>>> EVERYBODY wants to come get their free pedi? What about HER work....I have >>>> to pay my power bill every month. Do I get one FREE after I successfully >>>> pay my bill 10 times in a row? >>>> Okay, I'm still mad but maybe I can get over it. BTW, when I initially >>>> started using Shellac, I did it at no extra charge for the first few months >>>> just to get people started using it and then told everyone that I would be >>>> going up due to product cost, the extra time, etc. She knew this. But every >>>> time she comes in with her money all counted out to the penny, (and yes, >>>> she does tip, EXACTLY 15%) and that's all she brings in with her. The money >>>> is just all rolled up in her hand and she lays it down on my table when she >>>> comes in. She never added the additional $10 even though she knew. Then she >>>> brings her mother in. She is as worrisome as the day is long. The mother >>>> was doing the same thing. Then one day she had to write a check. Asked me >>>> for the amount and I told her---she looked at me like "WHAAAT???" I >>>> explained that the lower price was only an introductory price and had >>>> changed months ago, but I had just let it slide. So now it's like a big >>>> deal for them to pay the extra $10 I guess. I would N E V E R go into a >>>> place and say something about they need to be giving away free services. It >>>> just steams me sitting here thinking about it. But maybe I'll get over it >>>> now. Like I say, I know it's a good incentive, BUT.... >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "NailTech" group. >>>> To post to this group, send email to [email protected]. >>>> To unsubscribe from this group, send email to >>>> [email protected]. >>>> For more options, visit this group at >>>> http://groups.google.com/group/nailtech?hl=en. >>>> >>> >>> >>> >>> -- >>> Michelle Phoenix >>> Owner & Elite Licensed Nail Technician >>> >>> Wet Paint Nail Spa >>> *NAILS, SKIN & HAIR* >>> www.wetpaintnailspa.com >>> Online Booking Available >>> (617) 868-0620 >>> >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "NailTech" group. >>> To post to this group, send email to [email protected]. >>> To unsubscribe from this group, send email to >>> [email protected]. >>> For more options, visit this group at >>> http://groups.google.com/group/nailtech?hl=en. >>> >> >> >> >> -- >> Renee Parnell >> Chattanooga, TN >> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "NailTech" group. >> To post to this group, send email to [email protected]. >> To unsubscribe from this group, send email to >> [email protected]. >> For more options, visit this group at >> http://groups.google.com/group/nailtech?hl=en. >> > > > > -- > Michelle Phoenix > Owner & Elite Licensed Nail Technician > > Wet Paint Nail Spa > *NAILS, SKIN & HAIR* > www.wetpaintnailspa.com > Online Booking Available > (617) 868-0620 > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > -- Renee Parnell Chattanooga, TN -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
