jayne, yes I did this for years at my salon, it was called a 10 card
fill..........10 fills and the 11th was free. But, because I was a
comm. salon, I would eat the salon profit, and still pay my girls
their part.
As a booth renter now, I agree, I could not do this because I count
on every penny. Maybe for every so many, 5 dollars off, or a free
upgrade, or a free product.................diana from indiana
Quoting Jennifer White <[email protected]>:
Jayne has a point here. If I have a choice to purchase a product
from Sephora or Nordstrom, I'm more likely to purchase from Sephora
because my dollars spent translate into points that I can redeem for
something later on.
Jenn
Sent from my iPhone
On Apr 26, 2012, at 5:15 PM, Debbie Diblasi <[email protected]> wrote:
Hi, Ladies:
Almost every salon and business I go to offers some type of
"loyalty" program for clients. From the salon to the grocery store
to Panera to every drugstore, they all have their loyalty cards.
Most today aren't punch cards--they're swipe cards, which are more
difficult to fake. Or some businesses just keep track of the points
at their front desk.
Some are for a specific $ amount--spend this and receive this in
rewards. Others are for special promotions. Others are used to
promote new services, products etc. For example, after so many
services, receive a bottle of polish, oil, lotion, etc.
It's a really great way to keep clients loyal to you--they're less
likely to run in somewhere else because it's convenient if they're
saving up point/punches/whatever. In most towns today, they have
many, many options for their services, and saying thank you not
only keeps them coming back but also helps generate referrals. You
just have to make the numbers work for you so you don't lose money
while at the same time offering something that actually entices the
client.
And I completely agree with M--dollars spent on rewarding loyal
clients go much farther than special offers for new clients only.
If you're going to discount your services, do it for loyal clients
who send you referrals. For example, a free pedicure after they
send in 3 new clients for a pedicure, etc. However the numbers work
best. Then, it can be a marketing expense but is so much more
effective than running an ad because of your loyal clients'
personal endorsement.
Best,
Jayne
Jayne Morehouse
President, Jayne & company, a full-service brand
communications/creative agency
[email protected]
Twitter @JaynePR @BeautyIQ
Connect with me on Facebook
http://www.facebook.com/jayneandco
http://www.facebook.com/jayne.morehouse
440-846-6022; fax: 440-846-6024
16496 Falmouth Drive, Cleveland, OH 44136
On Apr 26, 2012, at 7:18 PM, Michelle Phoenix wrote:
If and when you do decide to offer coupons, do it as a thank you
for your long time clients. They're the ones that got you where
you are today. I always get mad when I hear of some great new
bundle deal from my cable provider and it's only for new
subscribers. What about me?!? On more than one occassion I have
cancelled my cable and signed up as a new customer to get the deal
but it shouldn't be that way.
Glad I could help.
M-
On Thu, Apr 26, 2012 at 7:03 PM, Renee Parnell
<[email protected]> wrote:
Thank you, Michelle! I totally agree with you. That is why I don't
discount services. I might offer a special coupon on occasion for
a percentage off, but the occasions are few and it is never a
dollar amount. In my salon, everyone is booth rent so I can only
suggest but I highly suggest that they don't do that either. That
whole thing just ran all over me, so I appreciate your feedback.
Oh, and I will NOT be offering free pedicures. You are SO right.
Thanks!
On Thu, Apr 26, 2012 at 5:24 PM, Michelle Phoenix
<[email protected]> wrote:
It's actually NOT a good incentive. As you said, what if there's
a week where everyone comes in for their free service? How do you
pay your bills? I'm sure your smile is lovely but that ain't
gonna get it done. Also, the incentive would only be to bring in
more clients like the one you described. YOU are the boss of your
life, do you really want to fill it up w/ people that make you
unhappy? I've fired more than one client and I see that as my
right. Otherwise, what's the point of being my own boss?
Best of luck honey.
M-
On Thu, Apr 26, 2012 at 5:16 PM, Renee Parnell
<[email protected]> wrote:
okay, I had something happen the other day that's just been eating
at me and I want to blow off steam here and not in front of clients.
I had a client that I was actually finished with but she was still
sitting there at my table. My business partner made a comment
about some tote bags we had discussed a day or two before, and
wanted to know when they would be here. The client is listening to
our conversation. And this is not *really* relevant, but in a way
it is, but this particular client is almost 40, never been
married, is an accountant with the utilities company, still lives
with mama and daddy just like she always has, and has never had to
worry about a thing. That being said, as she's listening to our
conversation about getting tote bags printed with our name on
them, she chimes in at the end saying SHE thinks it would be
better advertisement if we would do a punch card like this salon
used to do in the downtown area (which is now out of business,
btw) and use a punch card where you got a free pedi after so many
punches. I had to bite my friggin tongue off. First of all, I
didn't hear anybody ask her what she thought. But I really am the
type of person who looks at things from all perspectives, even if
something does piss me off. AFTER I get over being pissed, I look
back and TRY to weigh it out evenly and be objective. So, should
we use a punch card? One salon where I worked (booth rent) used
them and I went along with it. But guess what? It was only for
nails! So WHY is this? I mean, this is what gets me....do they
expect this of their stylist? So many color/cut/styles and you get
one free? No. And as an aesthetician, I haven't ever had anyone
ask about getting their card punched for a free facial. If they
did I would laugh like a hyena right in their face. And for crying
out loud, we are talking about scrubbing their feet for a living.
And you are wanting us to do it for FREE after you've been here so
many times? grrrrrr. I know it's a good incentive to give away
something for free, but I swear it just makes me mad. So what if I
have a week where EVERYBODY wants to come get their free pedi?
What about HER work....I have to pay my power bill every month. Do
I get one FREE after I successfully pay my bill 10 times in a row?
Okay, I'm still mad but maybe I can get over it. BTW, when I
initially started using Shellac, I did it at no extra charge for
the first few months just to get people started using it and then
told everyone that I would be going up due to product cost, the
extra time, etc. She knew this. But every time she comes in with
her money all counted out to the penny, (and yes, she does tip,
EXACTLY 15%) and that's all she brings in with her. The money is
just all rolled up in her hand and she lays it down on my table
when she comes in. She never added the additional $10 even though
she knew. Then she brings her mother in. She is as worrisome as
the day is long. The mother was doing the same thing. Then one day
she had to write a check. Asked me for the amount and I told
her---she looked at me like "WHAAAT???" I explained that the lower
price was only an introductory price and had changed months ago,
but I had just let it slide. So now it's like a big deal for them
to pay the extra $10 I guess. I would N E V E R go into a place
and say something about they need to be giving away free services.
It just steams me sitting here thinking about it. But maybe I'll
get over it now. Like I say, I know it's a good incentive, BUT....
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Owner & Elite Licensed Nail Technician
Wet Paint Nail Spa
NAILS, SKIN & HAIR
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Chattanooga, TN
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Michelle Phoenix
Owner & Elite Licensed Nail Technician
Wet Paint Nail Spa
NAILS, SKIN & HAIR
www.wetpaintnailspa.com
Online Booking Available
(617) 868-0620
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