> > You may want to take a look at Alan Liu's. "The Laws of Cool." > > http://www.amazon.com/The-Laws-Cool-Knowledge-Information/dp/0226486990/ref=sr_1_1?ie=UTF8&qid=1408371006&sr=8-1&keywords=Alan+Liu > > -Joel > > Being the second time that I've noticed this book has being referenced on this list, I have to say that trying to make the concept of cool fit into corporatism just didn't work for me.
-aPS
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