On Wed, Aug 26, 2015 at 2:16 AM, Cillian de Róiste <[email protected]> wrote: > Hi Tim, > > Very interesting designs! There was some talk at FOSDEM this year > about brushing up the design/branding in general. I was really hoping > we could get a designer on board to help with that although it fell > through (but maybe you are a designer?).
Unfortunately not, I just played one in high school ;). > Before updating the logo, I > wonder if we should step back a bit and think about what the logo > should communicate. I added a stub of a page to the wiki to develop a > style guide, but I haven't done much with it since: > https://nixos.org/wiki/Style_Guide . Would something like that be a > good place to start? It certainly might be, but I'm not really sure of the composition of folks working on Nix / NixOS - are there designer types that could help with this? Personally I do a bit of graphic design as a hobbyist (thus my interest in the logo), but don't have much to contribute outside that in terms of branding / figuring out style guides. So this is a good idea, but will only go somewhere if there are enough people wanting to contribute to it. > BTW, The issues with the overlapping lambdas in the current logo > should be solved in this version: > https://github.com/NixOS/nixos-artwork/blob/master/logo/nix-snowflake.svg I'm afraid I don't see it - this looks identical to the current logo to me. Maybe that's the point (I'm not sure what "overlapping" you're referring to), but I find it hard to spot the lambdas in this version for two reasons: - they're not separate enough. Aside from being different colours, there is no gap or other obvious distinction between each - (I think) the lack of any upright lambda makes it less likely you'd notice, as well. > I'm pretty sure we can get help with the colors from > http://opensourcedesign.net (I've asked them about it before, but > figured we should work on the style guide first). > > Personally, I'm really fond of the current logo, although I would > really like if we decided on a standard font (I'm a fan of Varela > Round, to go with the current logo). Most of all I'd love if we could > have a style guide, and have templates everyone could use for flyers, > posters, t-shirts etc. I'd really love if NixOS could be themeable > from configuration.nix too, but that's another story :D Yes, fonts are important too, and I haven't done too much work there other than flipping through my installed fonts to pick one which didn't look awful ;) Varela Round certainly matches the current logo's style well, although I suspect it might be better to have a font which doesn't match the logo's form quite so well (if the whole logo is made of rounded sticks, that could get a little bland). > What do you think? Perhaps we could have some kind of a video > conferencing session with anyone who's interested to get the ball > rolling? Yeah, collecting interested parties is certainly a good idea (although video conference might be hard to organise timezone-wise). I'm not entirely sure how to solicit that - anyone else on the mailing list interested? Cheers, - Tim. > 2015-08-25 7:25 GMT+02:00 Tim Cuthbertson <[email protected]>: >> Nicolas, >> >> You raise a very good point about the print-appropriate colours. On >> reflection, I think the blues I've chosen are possibly among the worst >> for print reproduction ;) >> >> Regarding the gradient, I think it's common enough to have a >> full-color digital logo (including gradients / shading), with a flat >> colour version for print. >> >> So I've added a "print options" file, with what I think are more >> print-appropriate colours. TBH I don't have much experience here - I >> used CMYK colour selector, but outside that I'm not quite sure how to >> make sure a colour is good for printers - should I be looking at >> pantone colours or something? >> >> It's also testing against different backgrounds, and in different >> shapes (i.e circular sticker, popular for laptops). I'm not sure if >> it's bad form to put your wordmark inside your logo, but it's >> otherwise quite awkward to put a big circular thing _and_ some >> additional text into an outer circle. >> >> https://github.com/gfxmonk/nixos-logo-ideas/blob/master/exports/logo-print-options.png >> >> To be honest, the print works well enough we could drop the gradient >> version if we want to keep it simple. But I do still prefer it myself. >> >> Cheers, >> - Tim. >> >> On Tue, Aug 25, 2015 at 5:36 AM, Nicolas Pierron >> <[email protected]> wrote: >>> Thanks Tim, >>> >>> I think we definitely need a new logo, for at least 2 reasons: >>> - The overlap of the lambda does not render correctly in all software. >>> - The colors are not industrial printers friendly. >>> >>> All your proposal are well addressing the first issue, by removing the >>> overlap and adding extra transparency between the lambdas. >>> >>> On the other hand, the gradient might be worse than the current status >>> about making the image easy to print (CYMK). I think we would be >>> printing more and more t-shirts / goodies in the future, and this is a >>> critical issue that we have to solve with the current logo. >>> >>> Also, a-part from the shape of the logo, I think it would be >>> interesting to see how well the colors of the lambda might render with >>> various background colors. The goal is not to choose a different >>> background color, but to make sure that the lambda's color are still >>> good, even if printed on black t-shirts. >>> >>> Personal opinion: >>> shape: >>> - "slant" does not feels good and straight, as I would expect from our >>> image. >>> - "hex", "circle", "straight" are fine. >>> - "straight" lambdas' left arm seems to be too-long. >>> >>> color: >>> - "none" removes the charm, of having something a bit different. >>> - "half" and "feature" sound both good. >>> - "feature" sounds interesting, and makes the lambda too obvious, but >>> "half" sounds warmer/more solid than "feature". >>> >>> >>> On Mon, Aug 24, 2015 at 7:58 PM, Joachim Schiele <[email protected]> wrote: >>>> looks great! >>>> >>>> >>>> On 24.08.2015 05:14, Tim Cuthbertson wrote: >>>>> Hello all, >>>>> >>>>> I'm a big fan of Nix / NixOS, but I've long felt that the logo could >>>>> do with a bit of work. So I toyed about a bit with inkscape, and came >>>>> up with a few ideas: >>>>> >>>>> https://github.com/gfxmonk/nixos-logo-ideas/tree/master/exports >>>>> >>>>> They mostly keep to the existing logo structure, but with some changes: >>>>> >>>>> - Make the lines wider, and remove the rounded caps. The existing >>>>> logo feels too thin, as if it's made of lines rather than shapes. This >>>>> feels fragile, particularly when scaled down. >>>>> >>>>> - Made the lambda structure more obvious. To be honest, it wasn't >>>>> until fairly recently that I noticed that the logo was made of >>>>> lambdas. I've added gaps between each one so they don't run into a >>>>> single shape as much. I've also added some subtle gradients at the top >>>>> of each, to turn it into more of a woven structure, rather than a >>>>> snowflake. >>>>> >>>>> - Rotated the shape so that there's an upright lambda, and the shape >>>>> fits better into a restricted-height context (e.g a header bar). >>>>> >>>>> # Shape variants: >>>>> >>>>> "straight": More or less equivalent to the current logo, but with >>>>> straight (not rounded) edges >>>>> >>>>> "hex": Blockier in general, and gives the short foot of the lambda a >>>>> triangular edge. This aligns all outer points to a hexagon shape, >>>>> mirroring the inner hexagon. >>>>> >>>>> "slant": The lambdas in this one have a fatter head and thinner feet. >>>>> This makes the overall structure look more dynamic and organic, but >>>>> de-emphasizes the clean lambda shape somewhat. The shapes on this one >>>>> may need some tweaking, as the outer shape (made by the feet) still >>>>> seems a little disorganized still. >>>>> >>>>> # Highlight variants: >>>>> >>>>> "none": every lambda has the same shading >>>>> >>>>> "half": every second shape is darker (as in the current logo) >>>>> >>>>> "feature": the right-way-up lambda is the only darker shape. This >>>>> makes the repeating lambda structure more obvious, but obviously >>>>> affects symmetry. >>>>> >>>>> I haven't done too much experimentation with the colours, but feel >>>>> free to crack open the svgs (in the parent directory) and try whatever >>>>> you like. >>>>> >>>>> Let me know what you think! >>>>> >>>>> Cheers, >>>>> - Tim. >>>>> >>>> >>>> >>>> _______________________________________________ >>>> nix-dev mailing list >>>> [email protected] >>>> http://lists.science.uu.nl/mailman/listinfo/nix-dev >>> >>> >>> >>> -- >>> Nicolas Pierron >>> http://www.linkedin.com/in/nicolasbpierron - http://nbp.name/ >>> _______________________________________________ >>> nix-dev mailing list >>> [email protected] >>> http://lists.science.uu.nl/mailman/listinfo/nix-dev >> _______________________________________________ >> nix-dev mailing list >> [email protected] >> http://lists.science.uu.nl/mailman/listinfo/nix-dev > > > > -- > NixOS: The Purely Functional Linux Distribution > http://nixos.org _______________________________________________ nix-dev mailing list [email protected] http://lists.science.uu.nl/mailman/listinfo/nix-dev
