It seems that's an advertising issue as opposed to a technical or "am I being 
robbed" issue.

Given Intel's prowess in the market, I suspect if there's money to be made with 
this model, they'll ensure it's effectively marketed.

Do you know the "Intel Inside" campaign? Can you see the logo in your mind? Can 
you recognize the "Intel chimes" even if you don't see the commercial?

I should think "Intel Inside PLUS!" shouldn't be too difficult.

-sc

> -----Original Message-----
> From: John Aldrich [mailto:[email protected]]
> Sent: Wednesday, September 22, 2010 8:52 AM
> To: NT System Admin Issues
> Subject: RE: Intel wants to charge to unlock features already on your CPU
> 
> Here's something I thought of... Sure you'll be able to buy an "unlock"
> code, but will the end-user realize that they are getting the same physical
> hardware as someone who pays more and know that they can unlock better
> performance? Thinking about the folks who go into Best Buy or WalMart to
> buy a new computer (this appears to be the market that this new "feature" is
> aimed at.) My thought is that they're going to buy whatever is on the shelf
> and not realize that they just need to buy an "upgrade"/unlock code to
> enable better performance.
> 
> How is that going to help the end-user?
> 
> 
> 
> From: Andrew S. Baker [mailto:[email protected]]
> Sent: Tuesday, September 21, 2010 7:12 PM
> To: NT System Admin Issues
> Subject: Re: Intel wants to charge to unlock features already on your CPU
> 
> I disagree that the costs are being subsidized at the low end.  It costs less
> overall to manage the product as a single unit with  unlockable features than
> a two separate products with hard coded features.
> And since the primary competitor has still not embraced that model, it is 
> still
> possible for someone to compare the value of both the low end processor
> and the high one independently.  I'll very that both levels of consumer well
> get better pricing than before, even as Intel bags more profits.
> -ASB: http://XeeSM.com/AndrewBaker
> Sent from my Motorola Droid
> On Sep 21, 2010 6:00 PM, "Ben Scott" <[email protected]> wrote:
> On Tue, Sep 21, 2010 at 5:37 PM, Andrew S. Baker <[email protected]>
> wrote:
> >>> But another way to l...
>  That works as long as no one can offer a comparable but lower-priced
> product.  If your price is high because your costs are high (living, 
> education,
> experience, etc.), chances are good you'll have continued work -- potential
> competitors will likely have similar costs.  If your price is high while your 
> costs
> are low, that's another matter.  If competition moves in, your customer base
> is likely to defect en masse.
>  Even if you lower your prices to compete, you now have a reputation as
> having a high price/cost ratio.  Customers often dislike that, and express 
> their
> dislike with their wallets.
> 
>  Since legislative action is part of the big picture (with the hardware 
> thing),
> popular opinion can matter for that reason, too.
> 
> >> High price/cost ratios tend to yield unstable long-term  economic
> >>relationships, unless presti...
>  They're only better for the customers who buy the product with the lower
> price and get the lower intended performance.  The customers who pay for
> more performance get a worse deal.  Both parties get  the same physical
> material.  Both benefit from the same NRE.  But the high-end guys pay
> more.  They end up subsidizing the low-end guys.  Sometimes the high-end
> people don't mind, but sometimes they do.  When people propose taxing
> the rich to give to the poor, the rich tend to put up a pretty big stink, for
> example.
> 
> > Frankly, I think that the hardware side of the house has suffered with
> > low margins as compared ...
>  I agree completely.  But weren't you just making a point about the scope of
> this discussion?  ;-)
> 
> >>> I think you're arguing a narrower scope of issues than some other
> >>>people  are.
> >
> > Yes, I am...
>  Well, your choice, but don't be surprised when you get persistent
> confusion/disagreement.  One can "win" any argument by carefully defining
> terms.  If mutual understanding is the goal, you need to change minds.  :)
> 
> -- Ben
> 
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