YES! 1000 times YES! This is not about CONTENT, it's about CONSENT! Even one
person who forgets they gave you permission can get you onto a block-list.
Things like SpamCop, that's more difficult, but still doable. If you make it
too easy or don't verify the sign-ups with a verifiable, confirmed opt-in,
you're in trouble. It's too easy to screw up and too hard to fix once you
have. Let Constant Contact or some other *reputable* company do the hard
work for you!



From: [email protected] [mailto:[email protected]] 
Sent: Wednesday, December 22, 2010 10:15 AM
To: NT System Admin Issues
Subject: RE: Blacklist avoidance

If I have an SPF record would I need to add the outsourced companies IP???

From: Erik Goldoff [mailto:[email protected]] 
Posted At: Wednesday, December 22, 2010 10:12 AM
Posted To: [email protected]
Conversation: Blacklist avoidance
Subject: RE: Blacklist avoidance

Probably better, and safer, to outsource your email marketing campaign so it
doesn’t come from your domain or subnet.

Erik Goldoff
IT  Consultant
Systems, Networks, & Security 
'  Security is an ongoing process, not a one time event ! '
From: [email protected] [mailto:[email protected]] 
Sent: Wednesday, December 22, 2010 10:10 AM
To: NT System Admin Issues
Subject: Blacklist avoidance

My marketing department wants to start sending emails to customers that have
signed up for special notifications.  I have advised them to keep their
lists to 99 and only one list per hour to keep us off any Blacklists.

My question is how do I get set up with Comcast, AT&T, Sprint, etc to be
able to send loads of valid emails and not get automagically put on a
blacklist?
Is there an SLA I can pay for with these types of companies or am I pissing
up the wrong rope?
~ Finally, powerful endpoint security that ISN'T a resource hog! ~
~ <http://www.sunbeltsoftware.com/Business/VIPRE-Enterprise/>  ~

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