" What really matters is results.  "

What peeves me off is the developers of wonderful looking and standards
compliant websites that are meant to get search engine traffic

- and CAN'T receive search engine traffic because the Search Engine
Optimisation is not "standards compliant"


Most websites that I see fail the basics
* What are the phrases that people are looking for - category, product and
regionally based
* Putting those phrases properly onto pages
* Getting the mechanics of a website SEO friendly
* Getting higher quality and quantity of links than competitors 

There are no W3C type SEO standards, but the above are generally accepted
principles of quality SEO.

Why can't web developers who are so intent on providing world class html and
website programming etc able to do even the basics of SEO properly???


" but I also believe that if you create
something for a client and it achieves no results [read "Search Engine
Traffic"] (albiet perfect code
underneath) then, you've wasted your clients time (and your time) and
money."

Kind Regards

Michael 

Michael Brandon
Search Engine Mastery
Getting you to the top of the Search Engines

http://www.SearchMasters.co.nz
Ph: 09 950 4057,  Mob: 021 728889, Skype: SearchMasters




-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of vincenz2004
Sent: Saturday, 20 March 2010 12:18 p.m.
To: NZ PHP Users Group
Subject: [phpug] Re: web programming and development services or
consultation

I agree with Nick here.

What really matters is results.  Good standards and best practice is
important for stability and longevity, but I take the same approach
that you have to make an impact with what you have.  Otherwise, whats
the point?

For example, back in the day, those marketing gurus made lots of money
on the internet (if making money is your thing) and their sites looked
like crust... some of them also had lots of typos and they even said
they decided to "leave them in" because it made the site more real and
down to earth.

Dont take me wrong, I agree with making something robust,
standardized, scalable etc, but I also believe that if you create
something for a client and it achieves no results (albiet perfect code
underneath) then, you've wasted your clients time (and your time) and
money.

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