Ideas to get new blood in:
Market games outside of the gaming industry, go for the comics, anime,
sci-fi, and horror crowd. Run demo's aggressively. Give away free primers
and information on the game. Have toys and other merchandise associated with
the game (Look! It's Pinky the Paladin!). Use the web to spread information
via banner ads and free links. Amazon, E-Bay, Yahoo. Make sure you have the
attention of venture capitolists and a lot of money in the bank before doing
so. Associating an RPG with a video game or releasing both at the same time
is a good way of doing it. Buy a Playstation 2 release get a rebate for a
pen and paper rpg based on the games characters, world, and continuity.
Resident Evil the RPG, a supplement for All Flesh Must Be eaten.
Broaden your audience. Put intelligent and funny gaming adds before movie
showings. Place gaming adds in magazines like Vogue (Claudia has a charisma
of 18 and a crystal sequin dress from Calvin Klein, she's also a 10th level
supermodel) and Playboy. Have planes dragging banners. Blimps. Sponsor a
small police action in asia.
Oh and a free bong with every game. That'll cinch it.
Cheers,
R.
Note: Any fun poking is entirely for the purpose of poking fun. This message
is meant as both a set of serious suggestions and not so serious ones. The
contents of this message weigh 12 grams when spoken aloud.
----- Original Message -----
From: "LaPierre, Bob" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, February 21, 2001 2:07 PM
Subject: RE: [Open_Gaming] New Customers (was: Unorthodox D20 modules)
> Ok folks, we are all agreed that Maggie was using her past to show
> the perceptions that non-gamers might have about gaming/comic book stores.
> However the problem remains: How do we get these non-gaming types to see,
> want, and buy our products? Whether or not we perceive ourselves as
hulking
> menaces or nerdy dweebs _that is how we ARE perceived_ by most non-gamers.
> Now while I don't mind that sort of public personna, I need to reach those
> others to expand my customer base. So while this has been entertaining we
> haven't been looking at the key problem. I gave some possibilities in a
> previous email but those were specific to a convention. We need new blood.
>
> Bob
> B-)
>
> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
> Of course now I've read Ms. Vining's "refinement" of her statements.
> Please take all vitriol in the last post with the USRDA of NaCl.
>
> And in the future, Ms. Vining, you may want to consider prefacing a
> statement like:
>
> "Comic stores are usually disgusting. I know there is no way I am
> going to be able to sell my products in conventional gaming stores because
I
> know my target audience will never set foot into them."
>
> with the appropriate warning like: ALL USE OF THE PRESENT TENSE IN
> THIS POST DEALS WITH _PAST_ FEELINGS AND PERCEPTIONS. PLEASE ADJUST
> TENSE-SENSORS ACCORDINGLY.
>
> The word "are" means you think comic stores are gross "now". To
> denote a feeling no longer felt, you probably want something more like:
> Comic stores "used" to be disgusting. Or the even more
personally-oriented
> "I used to find comic stores disgusting."
>
> This grammatical lesson brought to you by the Ketchup Council.
>
> Kuma
>
>
> -------------
> For more information, please link to www.opengamingfoundation.org
>
-------------
For more information, please link to www.opengamingfoundation.org
