Another approach would be to invest your trademark efforts into a proper
name of an explorer. Then you adopt the common literary conceit of telling
the story of your supplement from the notebooks of the explorer. Something
like "Zagobian's Field Log: Primitive Places". So even if "Primitive
Places" itself comes close to a mark, you can change it but still keep
"Zagobian's Field Log" as a pretty defensible trademark.
And then, if the effort proves successful and you want to carry the idea
further, the path is clear: "Zagobian's Field Log: Untracked Woodlands",
"Zagobian's Field Log: Ancient Civilizations", "Zagobian's Field Log:
Undersea Explorations", "Zagobian's Field Log: Expeditions on the Tundra",
etc., etc., etc. You can establish a "brand name"; and if you choose to make
it a trademark, you can exercise quality control over the use of that brand
name.
Martin L. Shoemaker
Martin L. Shoemaker Consulting, Software Design and UML Training
[EMAIL PROTECTED]
http://www.MartinLShoemaker.com
http://www.UMLBootCamp.com
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