> Ciro Alessandro Sacco
>
> I'm pleased to announce that in Italy Coke must confront with water, wine,
> coffee, tea, beer...

Glad to hear it. I'm rather fond of Barbera and Dolcetto d'Alba and there is
a Muscato d'Asti that we bring out for silly after-dinner treat. I have a
few nice selections from Chianti in my back room too.

> and I think you shouldn't always believe
> what the Coca Cola
> propaganda department says about the products the company makes,
> unless there is some independent authority to monitor such sales
worldwide.

The US Securities Exchange Commission has strict penalties for companies who
lie in their annual report. Just ask Arthur Anderson, Enron, Halliburton, El
Paso Oil & Gas, Williams Energy...

That said, they are still prone to optimistic exageration. I doubt their
numbers are too far off. The tapwater comment was actually said by their
President in his address to shareholders as a bit of a joke (but only a bit)
just before he presented the annual sales figures. I don't think most people
realize just how big Coke is.

-Brad

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