On Thu, Nov 10, 2011 at 8:28 AM, Shane Curcuru <[email protected]> wrote:
> On 2011-11-10 2:18 AM, Jürgen Schmidt wrote: > ...snip... > > > i think it is important to know the possibilities later for a project >> name. >> >> If we vote for a) and later on the project name would be the same and >> the project Url would be openofficeorg.apache.org. Then i would say a >> bad choice. >> > > Note: the URL to the official community homepage of the project on the a.o > site is not relevant at the moment, since there's no strict requirement for > the full brand name of the project to be identical to the actual URL. > > It would be fine to call it "Apache OpenOffice", and then have the > community homepage of the project be ooo.apache.org, for example. The > URL only needs to be decided later, before the project graduates from > incubation. > > ...snip... > > So my question is where should the new product name be used all about? >> Only on the intro screen, in the help system, in all written docu where >> we use the product name. Or also as name for the install directory, menu >> entries etc. >> > > The new project name should be the primary branding of the product as an > end user would see it on our websites. I.e. it would be at the top of the > web page, displayed in the logo (perhaps, depending on the graphical > design), would say "Download FooBrandSoftware" in the links to the download > page, and would be part of the actual filename of the primary download file > that users would install from. > > From a branding perspective, the full product branding does not need to be > in the menubar, any directory or class or module names, nor similar areas - > unless the project wishes to use them there. I really don't think we need > to worry about the details of the code and the bulk of the UI yet; that is > a larger discussion that can happen once we actually pick a name. > > > >> I never liked the .org but have conditioned my brain to use it over the >> past 14 years. Many people don't say OpenOffice.org but OpenOffice, >> means it is more often used when you reference the product somewhere in >> written form. >> > > Personally, since the common usage is OpenOffice, I strongly prefer that > form, as in Apache OpenOffice. +1 > > - Shane > > > >> Juergen >> >> >>> >>>> Just wondering if there will be a second vote for >>>> the project name. >>>> >>>> regards, >>>> >>>> Pedro. >>>> >>>> --- On Wed, 11/9/11, Donald Harbison<[email protected]> wrote: >>>> >>>> We've had a lengthy discussion on >>>>> ooo-marketing regarding trademark and >>>>> branding considerations and options. It's time we moved >>>>> forward and made a >>>>> decision in order to expedite the ongoing migration of the >>>>> web site and to >>>>> remove one more obstacle from the dev team. >>>>> >>>>> We want to preserve and protect the historic OpenOffice.org >>>>> trademark. The >>>>> choice of an Apache name and new trademark will not impact >>>>> the historic >>>>> mark as granted to the Apache Software Foundation for >>>>> stewardship. >>>>> >>>>> Since this is a major decision we felt it important to >>>>> bring it back to >>>>> ooo-dev for final discussion then vote. We have the choices >>>>> presented on >>>>> the wiki[1] for your reference. >>>>> >>>>> [1]https://cwiki.apache.org/****confluence/display/OOOUSERS/**<https://cwiki.apache.org/**confluence/display/OOOUSERS/**> >>>>> Branding+Planning< >>>>> >>>> https://cwiki.apache.org/**confluence/display/OOOUSERS/** >>>> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning> >>>> > >>>> >>>>> >>>>> >>>> >>> >>
