On Mon, May 14, 2012 at 9:20 AM, Roberto Galoppini <rgalopp...@geek.net>wrote:
> On Mon, May 14, 2012 at 5:55 PM, drew <d...@baseanswers.com> wrote: > > > On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: > > > On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini < > rgalopp...@geek.net> > > wrote: > > > > On Mon, May 14, 2012 at 3:27 PM, Rob Weir <robw...@apache.org> > wrote: > > > > > > > >> On Sun, May 13, 2012 at 2:23 PM, Dave Fisher <dave2w...@comcast.net > > > > > >> wrote: > > > >> > > > > >> > On May 13, 2012, at 7:45 AM, Rob Weir wrote: > > > >> > > > > >> >> We get regular requests from individuals and companies that want > to > > > >> >> add a link to the AOO download, and to use the logo with it. > These > > > >> >> range from websites of individual users, to websites that > aggregate > > > >> >> download links for many open source projects. > > > >> >> > > > >> >> Currently, requesting and receiving such permission requires a > > request > > > >> >> to the PMC, approval and then additional approval by the Apache > VP > > > >> >> Branding. > > > >> >> > > > >> >> I'd like to propose a streamlined approach where we can give > > blanket > > > >> >> permission, without an additional request, for using a specific > > logo > > > >> >> (the one that Drew designed) for a specific download situation. > If > > > >> >> there are no objections from the PMC, and we get a +1 from > > > >> >> Trademarks@, I'll write this up on the website. > > > >> >> > > > >> >> =Use of the Apache OpenOffice Download Promotion Logo= > > > >> >> > > > >> >> Anyone, without additional permission from this project, may use > > the > > > >> >> following logo subject to the following conditions: > > > >> >> > > > >> >> The logo: > > > >> > > > https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1&modificationDate=1331970198000 > > > >> >> > > > >> >> [NB. We should move this to a more memorable location] > > > >> >> > > > >> >> Conditions: > > > >> >> > > > >> >> 1. The logo may not be modified except to resize it. If > > translations > > > >> >> of the "Get it here!" text are required, send a request to the > > ooo-dev > > > >> >> list and we can provide a translated version for you. > > > >> > > > > >> > There should be a minimum size. > > > >> > > > > >> > > > >> Did you have a specific size in mind? Or would we state it more > > > >> qualitatively, like "The logo may be resized, provided it remains > > > >> legible, but may not be otherwise altered". > > > >> > > > >> >> > > > >> >> 2. The image must be linked to one of: > > > >> >> > > > >> > > > >> This should probably be wored as "The image must be directly linked > to > > > >> one of..." I don't think we want to allow use of the logo in > cases > > > >> where it links to a different install program that installs adware > and > > > >> then invokes the real installer. > > > >> > > > > > > > > Agree 100%, unfortunately few downloads websites add adware, > tool-bars > > as > > > > well as malicious software. > > > > You might want to explicitely state that the download page can't be > > > > wrapped, though. > > > > > > > > > > To be precise: if someone "wraps" the download, then they are not > > > eligible for this "Get it here!" program that would give automatic > > > permission to use this specific logo. But if they have a good reason > > > for wrapping, then they are free to do that in two ways; > > > > > If they wrap you don't have any way to provide the end user with the hash, > though. > > > > > 1) By not using the AOO logos > > > > > > or > > > > > > 2) By requesting explicit permission to use the AOO logos. We would > > > evaluate these requests on a case-by-case basis, just as we do now for > > > all requests. > > > > > > > > > So the point of the logo program is not to define absolute > > > prohibitions. The idea is just to carve out an area that we are > > > comfortable allowing the use of the logo without any further review by > > > the PMC. IMHO this should include restrictions that prevent the most > > > common abuses that we are aware of. But this is not an absolute > > > prohibition. It just means if you want to do something outside of > > > this particular promotion program you need to take the longer path of > > > asking explicit permission. > > > > > > Hi, > > > > Yes, I understand the details of what we are talking about, thanks. > > > > First - To my thinking there is really only one issue - do they deliver > > an unaltered copy of the official binary release package? > > > > If yes, they are in compliance and how they do so is of no concern to > > us. > > > > Easiest way to be sure they don't alter is us being the download site. > Anything else need to be checked, and unfortunately sometimes things change > over time, so it's a continuous process. > I like the idea of the "Get it here" graphic for external sites and agree with the above caveat. I would probably vote for : http://www.openoffice.org/download as the standard link. We have the native languages covered in this approach. > > > > > If no, then they are not in compliance and we should ask them to change > > or stop.ok, well actually I disagree with some of where Rob is heading > > with this > > > > However that is for the most general case. > > > > In this specific case, an expedited, no request required use, I agree > > that one adds conditions. > > > > My only real concern here is that these conditions should be kept to an > > absolute bare minimum. The vast majority of folks who will do this are > > honest agents and they will try to comply, for those who would do > > something a bit nefarious they won't care what we write. > > > > So - I would just stick with: > > > > They must acknowledge (disclose) the trademark owner (ASF) on their > > site. > > > > I would just give one link and say this is what you use: > > http://www.openoffice.org/download/ > > > > Finally, I would insist that the actual link be tied to the graphic - if > > you fly the graphic then clicking on the image must take you to that > > address - i.e Get it Here! > > > > end of requirements. > > > > I'm fine with this description. > > > > > > In the case of the particular use request before us, that site as > > currently constructed would actually fail those requirements (The logo's > > used do not link, rather they have a separate download button) - but it > > would be easy enough for them to come into compliance. (having the > > download button in addition to the image link would not be an issue) > > > > The only other question in my mind is whether to let them have the logo > > or make them reference the logo from our servers - I've set this type of > > thing up both ways and don't really have a strong preference. In this > > specific situation I would lean to the 'we dish up the image' route, > > only because the branding is in a state of flux and it makes it easy to > > execute the branding change with minimal fuss on our part down the road. > > > > Good point, having it at our website makes easy to change it. > > Roberto > > > > > Anyway - just my thoughts. > > > > //drew > > > > > > > > > > > -Rob > > > > > > > Roberto > > > > > > > > > > > >> > > > >> > > > >> >> a) the http://www.openoffice.org webpage > > > >> >> b) one of the official Native Language pages at openoffice.org, > > e.g., > > > >> >> http://de.openoffice.org > > > >> >> c) the download page for Apache OpenOffice: > > > >> >> http://download.openoffice.org or > > > >> >> http://www.openoffice.org/download/other.html > > > >> >> > > > >> >> 3. The logo must not link to a specific download file or mirror. > > This > > > >> >> causes problems with load balancing and fallbacks and may prevent > > > >> >> users from getting the latest version of OpenOffice. > > > >> >> > > > >> >> 4. Any use Apache-owned logos beyond the above is not covered by > > this > > > >> >> program an must be explicitly requested from the ASF. > > > >> > > > > >> > +1 to the proposal. > > > >> > > > > >> > Regards, > > > >> > Dave > > > > -- > ==== > This e- mail message is intended only for the named recipient(s) above. It > may contain confidential and privileged information. If you are not the > intended recipient you are hereby notified that any dissemination, > distribution or copying of this e-mail and any attachment(s) is strictly > prohibited. If you have received this e-mail in error, please immediately > notify the sender by replying to this e-mail and delete the message and any > attachment(s) from your system. Thank you. > > -- ---------------------------------------------------------------------------------------- MzK "Well, life has a funny way of sneaking up on you And life has a funny way of helping you out Helping you out." -- "Ironic", Alanis Morissette
