On 2/28/06, Hamish Marson <[EMAIL PROTECTED]> wrote:
On Mon, 2006-02-27 at 21:28 -0500, Timothy Miller wrote:
> On 2/27/06, Timothy Miller <[EMAIL PROTECTED]> wrote:
> > I really cannot go into details, but I'm trying to get some sense for
> > how to price OGD1 boards.
> >
> > On the one hand, we don't want to price it too high, making it hard
> > for developers to get it (although we can sell it cheaper to 'signed
> > up' developers).
> >
> > On the other hand, this is also a fund-raising product. We are
> > selling it so that we can raise money to do things like work more
> > hours on OGA and produce the ASIC.
> >
> > I was talking to someone who says that products like this are often
> > marked up quite dramatically, like, say, a factor of 6 over their
> > parts costs.
> >
> > If OGD1 costs $X, what should we sell it for?
> >
> >
> > We need to take into consideration not just OGP developer discounts
> > but also bulk discounts. And we still need to raise a load of money.
> >
>
>
> One other comment. I went over and visited some profs at the EE
> department today, looking to see if they would be interested in any
> sort of synergy with the OGP. One of them had an FPGA board in his
> lab with some small Altera part on it. When I asked him how much it
> cost, he said, "Only a few thousand dollars."
>
> Aside from some LEDs and some other frills, OGD1 kicks the crap out of
> what they have. Maybe this gives some perspective on it.
>
> I'm thinking of a pricing schedule like this:
>
> Individual Retail: 3x
> Bulk of 10 or more: 2.7x
> Bulk of 25 or more: 2.4x
> Bulk of 50 or more: 2.2x
> Bulk of 100 or more: 2x
> Individual OGP developer: 2x, limit 5
>
So we're talking about US$1200 for the board at 3x (Assuming the earlier
post about $399 & parts cost was read right by me). Lessee... That's
around 700 sterling... It sounds pricey...
Although with adding LED's it would be pretty :)
Hamish.
_______________________________________________
Open-graphics mailing list
[email protected]
http://lists.duskglow.com/mailman/listinfo/open-graphics
List service provided by Duskglow Consulting, LLC ( www.duskglow.com)
@ Timothy,
It really sounds like it is time for the creation of a marketing dept. This is one of those things that can easily *make or break* this project. If you have the best *widget* in the world at the best price imaginable but have poor marketing, you are doomed. Where as your competitor who has a board half as good and twice as expensive sells them quite well ect. As an example look to the mighty but now dead Alpha platform. It was awesome, but they just did not quite have the marketing savvy. Thus they died for lack of market penetration. If you know people in a University perhaps there are marketing students? Just one idea is all.
Keep a strain on it sir,
Gary
_______________________________________________ Open-graphics mailing list [email protected] http://lists.duskglow.com/mailman/listinfo/open-graphics List service provided by Duskglow Consulting, LLC (www.duskglow.com)
