On 2/28/06, gary sheppard <[EMAIL PROTECTED]> wrote: > > @ Timothy, > It really sounds like it is time for the creation of a marketing dept. This > is one of those things that can easily *make or break* this project. If you > have the best *widget* in the world at the best price imaginable but have > poor marketing, you are doomed. Where as your competitor who has a board > half as good and twice as expensive sells them quite well ect. As an example > look to the mighty but now dead Alpha platform. It was awesome, but they > just did not quite have the marketing savvy. Thus they died for lack of > market penetration. If you know people in a University perhaps there are > marketing students? Just one idea is all. >
I'm also thinking about companies like Atari and Amiga that had some interesting machines for their time but couldn't market them. Apple has great products, but have you noticed that their hype is disproportionate to their market share? Going into an Apple store, you'd think that Macs make up at least half the PC market. But they don't. It's all about great marketing. It's too bad I can't hire anyone to do marketing. Fortunately, lots of OGP enthusiasts are college students. I'm certainly going to try to get OSU to buy boards. That's one market. The other is to get advertizing into the right catalogs and magazines. I can talk to the EE prof about where they find their stuff. If we can manage to sell a few boards, we can use that money to buy ads and hopefully sell more. _______________________________________________ Open-graphics mailing list [email protected] http://lists.duskglow.com/mailman/listinfo/open-graphics List service provided by Duskglow Consulting, LLC (www.duskglow.com)
