> > > I really cannot go into details, but I'm trying to get some sense for
> > > how to price OGD1 boards.
> > >
> > > On the one hand, we don't want to price it too high, making it hard
> > > for developers to get it (although we can sell it cheaper to 'signed
> > > up' developers).
> > >
> > > On the other hand, this is also a fund-raising product.  We are
> > > selling it so that we can raise money to do things like work more
> > > hours on OGA and produce the ASIC.
> > >
> > > I was talking to someone who says that products like this are often
> > > marked up quite dramatically, like, say, a factor of 6 over their
> > > parts costs.

As a commercial tool, if the board does something useful that other
boards cannot do, you may be able to sell boards even at a very high price.

As a graphics/video board, can it do anything that a US$50-75 graphics/video
board from ATI/Nvidia/... cannot do, other than having schematics and such
available?  Having schematics and such available is a good, valuable thing,
and worth a premium, but if the price is $600-1000 vs $50-75, it will be a
very hard sell to most non-wealthy individuals.

I assume the design will be using fine pitch surface mount parts,
and thus a "kit" approach would not be feasible?

There are a number of FOSS companies selling software to businesses
and allowing the home hobbyist to use it for free.  Perhaps a similar
dual pricing structure could work here?

Have you considered a "Dutch auction"?

Some FOSS organizations ask for and receive donations.
  - could have a web page with a list of donors
  - could have some sort of special recognition for "patrons" (say $1000)
  - $100,000 gets your name silk-screened on the board
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