On 2/28/06, Dieter <[EMAIL PROTECTED]> wrote:
> > > > I really cannot go into details, but I'm trying to get some sense for
> > > > how to price OGD1 boards.
> > > >
> > > > On the one hand, we don't want to price it too high, making it hard
> > > > for developers to get it (although we can sell it cheaper to 'signed
> > > > up' developers).
> > > >
> > > > On the other hand, this is also a fund-raising product.  We are
> > > > selling it so that we can raise money to do things like work more
> > > > hours on OGA and produce the ASIC.
> > > >
> > > > I was talking to someone who says that products like this are often
> > > > marked up quite dramatically, like, say, a factor of 6 over their
> > > > parts costs.
>
> As a commercial tool, if the board does something useful that other
> boards cannot do, you may be able to sell boards even at a very high price.
>
> As a graphics/video board, can it do anything that a US$50-75 graphics/video
> board from ATI/Nvidia/... cannot do, other than having schematics and such
> available?  Having schematics and such available is a good, valuable thing,
> and worth a premium, but if the price is $600-1000 vs $50-75, it will be a
> very hard sell to most non-wealthy individuals.

We're not trying to sell OGD1 as a graphics card.  We're trying to
sell it as an FPGA dev board.  And some of them will make their way
into the hands of OGP developers for a much lower cost.

I would not buy OGD1 to use as a graphics card.  For one thing, the
RTL to make it act as a graphics card hasn't been written yet!  For
another, it's much too expensive, won't perform very well, and uses
way too much energy.

I WOULD buy OGD1 as an FPGA-based dev board.... which is what it's meant to be.

How do we explain this to people so that they don't get confused? 
OGD1 is not a graphics card.  It was never intended to be a graphics
card.  It's simply a step in the process of DESIGNING a graphics card
that happens to be a good thing to sell as a product.


>
> I assume the design will be using fine pitch surface mount parts,
> and thus a "kit" approach would not be feasible?

Correct.

> There are a number of FOSS companies selling software to businesses
> and allowing the home hobbyist to use it for free.  Perhaps a similar
> dual pricing structure could work here?

There is that.  If you are an OGP developer, you can get one of these
boards cheaply.  If not, you are someone else and must pay retail.

> Have you considered a "Dutch auction"?
>
> Some FOSS organizations ask for and receive donations.
>   - could have a web page with a list of donors
>   - could have some sort of special recognition for "patrons" (say $1000)
>   - $100,000 gets your name silk-screened on the board
>

That would be great.  How do we set that up?
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