I believe you're over-thinking this Pedro. A quote from Margaret Thatcher springs to mind:
"They are casting their problems on society and who is society? There is no > such thing! There are individual men and women and there are families and > no government can do anything except through people and people look to > themselves first." Her point was that when someone says "the community should do this", that's an abstraction - the community is nothing more than people, sometimes individuals and sometimes organised into companies. Gluon and Oracle are both clearly critical parts of the JavaFX community and that's a good thing. I'm not sure why it would be off-putting. After all, JavaFX is based on Java and the Java community is mostly made of companies too (Oracle, Red Hat, Intel, Azul etc). Perhaps the JavaFX community will get more organised with time - I believe the "community-ness" feeling would be significantly enhanced with simple things like a JavaFX website. Perhaps you can contribute such a thing, as it would not involve core JavaFX hacking?