Le 17/08/2010 15:12, Graham Lauder a écrit : > Our market penetration is below what it should be considering the corporate > backing we have, the maturity of the project and the quality of the product.
it's the result of history, and on this brand have little to do. Understand me: I don't say we don't have to make our logo/branding better! But It looks like you didn't follow all the SuSE history :-). The lizard was changed many times, and once we changed even the green to take blue. This was not a good choice and we come back to green. Let alone because most other colors are already used by others distros. > From a visual impact point of view and from a style point of view it is not > good, we like it because it's familiar. Familiarity however, breeds > complacency. and who say so? You. I don't. where is the market study, the value engineering study (http://en.wikipedia.org/wiki/Value_engineering)? > It is in fact well known compared to ours, if only because of the warm fuzzy > story behind it I have an ubuntu official cd right in front of myself, and I don't see where is there a brand! 10.04 written in big dots, and dots all under (http://t2.gstatic.com/images?q=tbn:wwd-6EJXzj8whM:http://aleex.fr/wp-content/uploads/2010/05/2010-05-22-15.31.43.jpg - http://api.ning.com/files/VE6O*Ddc5Bo8J-6M-MjhO*XyiN1O1nm87khUrW1UYSYp1sfKX7-wKe3s45F7AMUgC1WD8qEmGitnAno5R4DIsTJSAQ0rvUrU/CDUbuntu10.04.LTS.300pin.jpg?width=139&height=136) > Ok then, define for me if you will the target demographic that this branding > and style was aimed at. YES. This we have to do (see the strategy discussion). And YES, I think green is today the real target: people world future aware are much closer of the open source spirit than most others > Not dangerous, scary, it's an entirely different thing. If a brand isn't > working then change it. did you notice McDonald changed red to green :-))) Find the demographic of the target market and design > to suit. It doesn't actually mean that we need to abandon the old branding. > Changing the branding is only problematic if it's done badly and really > speaking there was no real plan around our present branding, it was done to > make the project feel good about itself, in other words it was aimed > internally. yes, as somebody else said, we have to build a marketing team, fine tune the branding and promote it. Don't forget openSUSE had first to battle to build a distro (the move to Novell was not that easy), a wiki, mailing lists, forums, localized sites, a community. And now we can go ahead and speak about brand. So thanks opening this discussion! jdd -- Jean-Daniel Dodin -- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
