On Thu, Oct 4, 2012 at 11:19 AM, Jared Needle <[email protected]> wrote:
> [clipped]
> I'm not going to say I agree with all the pricing on those diagrams in the
> store. I think some are way too cheap, setting a dangerous precedent. And
> at the same time I think some are overpriced. I honestly don't see how
> overpriced diagrams hurt the market though. If there's not sufficient
> demand at that price the seller won't make much money. He/she may be moved
> to price their diagrams more appropriately.
>[clipped]
> --Jared

As much as I agree that the creators of the models should be fairly
compensated for their work, I don't think perpetuating a system of
higher prices for diagrams is the way to go. If I'm understanding this
correctly, a large motivation for establishing the file download
system was to take back some of the business being lost to online
piracy. As someone mentioned earlier in a different thread, Some
people (especially in foreign countries) often resort to downloading
pirated diagrams because they physically have no other way to access
the diagrams for some models.

By offering diagrams online, OUSA can make it a lot easier for people
to get their origami fix quickly and conveniently, without the hassle
of waiting for a book to ship, or resorting to illegal means. However,
people are used to relatively low prices for digital media, as a
result of iTunes and Amazon. If prices start out too high, people may
decide that it's really not worth it and just go back to pirating
diagrams, which would be counter-productive.

That being said, I think diagrams can afford to be priced a bit higher
than individual mp3 tracks. As you pointed out, diagrams have a
considerable amount of effort behind them, and at least for me, they
offer me a lot more entertainment than a single 4-minute song. When I
first saw Lang's Cicada priced at just $2, my immediate reaction was
to marvel at how good a deal that is. A super-complex model like that
offers hours of folding and refolding value, and I spend twice as much
to buy an mp3 album on a whim. On the other end of the spectrum,
however, I'd agree with one of the previous commentators that $8 for a
relatively simple butterfly seems a  bit excessive, especially
considering the other (cheaper) diagrams right next to it. In the end,
I think Jason Ku was right when he pointed out that prices will even
out as the market decides on a suitable price. Personally, I think
somewhere between $3 and $5 will turn out to be the sweet spot,
depending on model complexity, but that's just me. One interesting
thing to note, however is that the online eBook market has been able
to charge relatively high prices (sometimes more than the cost of a
paperback version), but manages to thrive nonetheless.

Anyway, the download system itself seems to be running very smoothly,
and I was able to download the diagrams for 2 models in about 5
minutes, for just over $6 (including the OUSA member discount). I
particularly like the implementation of the digital watermark at the
bottom, which is able to stay unobtrusive while getting its message
across.

-- 
-- Gareth Chen

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