In a message dated 10/22/01 6:39:50 AM, [email protected] writes: << One of the things that I have found is that the way to get people to attend is to invite them. And the people who can most effectively do that inviting are people that the people being invited know. For this reason, I usually work with a planning team from a sponsoring organization. The team can be a smaller group (less than 15) who represent the organization or community involved. These people will know who needs to come to the OS and will know how to approach them so they will come. >>
This is excellent advice. I would like to generalize it. It is not very possible to advocate for yourself. Or your meeting. Or your idea, directly. You will be seen as having a self-interest, which creates blocks in the minds of those who would attend or who need to hear the idea, meaning accept and act on it. You must get others to advocate for you and the meeting or the idea. This is called "third party advocacy", to give it a name. Used properly, tpa is very powerful. One way that you can use it is to go to people who have experienced an event led by you that was successful. Ask them who they know, especially who they know in power, that might benefit from attending. Then, ask them if they would write a letter or make a telephone call to that person on behalf of you and your event. Most will do so. Have a draft letter you can hand them for their editing. That relieves them of having to construct it from scratch. Follow up with them if they are going to call and ask if this is the time to contact Mr. or Ms.------, assuming the call has been made. If it hasn't, it's a gentle nudge to do as agreed. If it has, you can move forward. One can also use this process to gain clients. All my work comes from referrals. I've never "marketed", as such. I give an occasional speech. Nothing else. It works well enough. Paul Everett * * ========================================================== [email protected] ------------------------------ To subscribe, unsubscribe, change your options, view the archives of [email protected], Visit: http://listserv.boisestate.edu/archives/oslist.html
