On 28 Aug 2008, at 23:34, Stefano Mori wrote:

> There would be no need to ban the app if the app was just a reader,
> and the content came from elsewhere, even a new iTunes comic store.
>
> Matt said the reader doesn't include a timer because it's not a
> slideshow app... well embedding the content into the app with
> alternate endings makes it more like a game app., myst, or some such.
>
> Either way it's no longer a comic, the rules change, and comparisons
> with rated content from iTunes don't count.

Do you buy a comic and then buy the paper to put it on?

When you buy an item from the iTunes store, you get vehicle and  
content. Whether that's MP3 and Christina Aguilera or H.264 and "There  
Will Be Blood". Vehicle AND Content.

This is no different.

Most importantly, Apple needs to:

a) be consistent with their ratings systems. Some horrific content is  
available on the Movie Store without rating. Like Deliverance. Or the  
motion-comic of Watchmen (complete with murder, attempted rape and  
full frontal male nudity). Without Ratings. So wee Jimmy can download  
AND view and bypass the built in controls.

b) expand the existing ratings system to be opt-in and include all  
types of content on the store. There are recommendations for Games/ 
Entertainment. But other content is excluded. Stupidly. Apple is  
highly hypocritical here considering some of the content they host on  
the movie store.

Yes, this has been a great week for us in terms of PR coverage but the  
point remains. Apple has half a solution and is flailing under the poor

We have executables for the built-in comic and also the 'download from  
third party server' content model. The latter is very unsatisfactory  
because when you WANT to VIEW you have to download and that ruins the  
instant nature of the medium.
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