In a message dated 3/17/2005 7:40:45 AM Eastern Standard Time, [EMAIL PROTECTED] writes:
> An earlier post suggests that I make occupation complex. *I* do not make > occupation complex. Occupation *IS* complex and I honestly and sincerely > believe that it *SHOULD* be complex. And from my experience and > teaching, the more I think I know about occupation, the more I realize > that I know nothing at all. > > Ron Ron, I don't think the previous poster was saying you make occupation complex, but rather, that you make the MESSAGE complex. As that person posted, in marketing, you get the best bang for your buck by keeping you message short and sweet. The commercials that stick with people are the ones with the catchy jingles, the pithy and short phrases(tastes great! - less filling!; Where's the beef?, or as was already listed - Zoom, zoom, zoom), not the ones that go into long explanations about the details of their product and why it is better than the next guy's. Making the general public understand the benefit of our services does not have to involve them learning all of the complexities of our profession - that is for us to learn and demonstrate. Ann -- Unsubscribe? [EMAIL PROTECTED] Change options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] Help? [EMAIL PROTECTED]
