I don't know how many OTlist people are also on the OT in Private Practice Yahoo group that is also hosted by OTnow.com. None the less, there has been an ongoing discussion on the private practice group about marketing OT. Here's some background.
I am self-employed as an OT in private practice. I provide ADULT in-home rehabilitation services. I do NOT provide PT. I've been doing this for the past three years. Unfortunately, I business is doing very poorly because I'm not getting referrals. To address this situation, I started a discussion on the private practice group about marketing my services. Oh, I should point out that I really dislike (to put it mildly) marketing and thus I'm not very good at it! So, here where you come in! Given that I work in a PT dominated professional world, I want to be able to approach doctor's offices and say "hey, this is what I do, and this is how it's going to help your patients". But "this" must be different (i.e. perceived as better) than what PT's are already offering. Also, what I say must make sense to the doctor! I can't give them some mumbo-jumbo that's going to go in and out their ears. I must be something that resonates with them. But what is IT?? What is IT that I can tell an MD that going to create a "light bulb" moment?? All input is appreciated, and I hope that I get a LOT!!! Thanks, Ron -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] ************************************************************************************** Enroll in Boston University's post-professional Master of Science for OTs Online. Gain the skills and credentials to propel your career. www.otdegree.com/otn **************************************************************************************
