On 9/05/2013 8:34 AM, Ken Schaefer wrote:
Steve Ballmer would disagree me thinks. To quote <http://www.cio.in/news/ballmer-microsofts-devices-and-services-company-now-312872012>Since I obviously was not making my point clear: Microsoft’s not aiming to be a hardware vendor. So, for them, 1.8% is probably exceeding all expectations. As a company. they are not aiming to dethrone anyone.What they are probably more worried about is *overall* Win 8 sales. Remember, Microsoft’s a software company - not a hardware vendor.
Stop thinking of Microsoft as just a software company; it's not anymore, according to CEO Steve Ballmer.
"It truly is a new era at Microsoft," he says in his annual letter to shareholders, and that means the company is focused on selling hardware augmented by cloud services.
"This is a significant shift, both in what we do and how we see ourselves as a devices and services company," Ballmer says in his letter.
Devices and services..... NOT software, not sure what that means over time, but it does mean that they sure want to be top of the heap in device sales on at least one front.
Matt
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