Congratulations Barb! Just goes to show what a marvelous job ABA has done sine the 1960s in turning around public opinion about breastfeeding. The publicity over the ad will only enhance its impact once it gets to air - all the curiosity people will have to see what the fuss was all about...
best wishes from everyone at the Maternity Coalition Barb Vernon President The Maternity Coalition > From: "barbara glare & chris bright" <[EMAIL PROTECTED]> > Date: Thu, 21 Mar 2002 09:44:59 +1100 > To: "Ozmidwifery" <[EMAIL PROTECTED]> > Subject: ABA Breastfeeding Ad > > Hi, > > You may have noticed that breastfeeding has had a lot of attention in the > media lately. Australian Breastfeeding Association had the rare opportuntiy > to make a TV ad promoting breastfeeding. (you can see it on > www.breastfeeding.asn.au) Initially it was given a PG rating, meaning it > was not suitable to be viewed by children without adult supervision. (too > much "nudity" ie breast) ABA put out a press release on Monday. From 6.45 > AM Tuesday my phone did not stop ringing for the next 48 hrs., nor did > the phone at ABA Head office) The media and public support was > unprecedented. This afternoon I received a press release from FACTS > informing me that due to the weight of public opinion they had decided to > give the ad a G (general exhibition) rating. > > The receptionist at ABA head office today informed me that the calls today > were unanimously supportive of breastfeeding and ABA > > The launch of the ad will be at the Royal Women's Hospital, Carlton on > Monday March 25th at 12.30 pm (lunch included) Please feel welcome to > attend, but let me know so we can cater for your lunch. And thanks for your > support > > Love, Barb > Barb Glare > Mum of Zac, 8, Daniel, 6 and Cassie 3 > Husband Chris > Counsellor Warrnambool Group, Vic > Qualified 1996. Assistant Branch President > BFHI Assessor > Vic Branch Calendar orders [EMAIL PROTECTED] > > > > -- > This mailing list is sponsored by ACE Graphics. > Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe. > -- This mailing list is sponsored by ACE Graphics. Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe.
