I think those CPA ads are really effective too. & if you have a really good ad that people actually like to see, I think one ad is just as effective as 3 different ones.
An ad for midwifery is a GREAT idea... ofcourse I have NO IDEA how much ad space/time costs... but EVERYONE loves to look at babies. Nic Edmonstone's videos are so powerful... radiating beauty, emotion, & love... she would be able to get to the heart of it in 10 seconds or however much time an ads is. Anyway, just some thoughts. Cheers, Jen ----- Original Message ----- From: Jan Robinson <[EMAIL PROTECTED]> Date: Sunday, October 27, 2002 7:35 am Subject: Re: [ozmidwifery] educating the community > Hi list > > I couldn't agree with Robyn and Julie more about TV coverage but > participation in a regular show would take yet another one of us > away from > our lifelong passion of childbirth. We would needs lottsa moola to > pay for a > well known personality to front up for us on a weekly basis. > > We could get together and make a TV advert to be shown on prime > time when > most of the younger thinking women take time out to watch the news or > follow-on shows. This is how the CPAs did so well in establishing > themselves in the Australian community. Also remember the series > of ads the > GPs put on a few years ago in response to the alternative > practitionerstaking away much of their business? They were very > effective.Another possibility to target is the ABC late affternoon > shows put on to > educate kids. > We definitely need a follow on from NMAP while the public still > remember it. > > Perhaps we could fundraise through the College, ASIM and NACE to > produce two > or three "smash-hit" ads that would create huge interest in > seeking out > one-to-one midwifery care. > Another alternative is to convince some budding film makers > (anyone got one > amongst their clients?) to put some time and energy into making > such an AD > at reduced rates. It literally costs thousands of $$$ to produce a > halfminute ad for TV. > > Once we own the ad. we could make copies and show them at every > childbirtheducation class across the country ... Especially > "Choices for Childbirth" > evenings that are being run by MC supporters. > > Jan > > > On 23/10/02 12:52 PM, "Robyn Thompson" <[EMAIL PROTECTED]> wrote: > > > Maybe we should develop a dossier with all the current facts and > research> extracts that we all carry when spreading the word A > NMAP DOSSIER that means > > we are all spreading the same world with the latest facts. If > we all > > contribute someone like me or others maybe able to compile it > and update it. > > It could go to anyone on the Planet it would united and factual > the message > > strong and concise. > > > > In agreeance with a National TV Programme that teaches practical > information> weekly would be good. Something to replace the > Soapies. I go into many > > homes every week and the families are almost always watching the > soapies> often they don't turn it off during our 1 to 2 hour > consultation. At times > > I have to ask for the volume to be turned down. > > > > If only we had a National dynamic programme for FAmilies, > students, on > > pregnancy, birth breastfeeding and lot's more!!!!!! How many > people might > > we reach????? -- This mailing list is sponsored by ACE Graphics. Visit <http://www.acegraphics.com.au> to subscribe or unsubscribe.
