Disagree with you on most of your points. You appear to basing a lot of assumptions on bad data such as "googleing" what the other guy does.
- Just because you spend x dollars to generate demand for a given site, does not guarantee a high retention of specific consumer activities. If you disagree, I suggest you write out your formula and hit the infomercial circuit tomorrow as you'll make a mint and probably reduce Google's ad revenue at the same time. - Implying an install experience increases friction is a misguided as well, as it will vary depending on context. JavaScript can only lead you so far in terms of generating an appropriate level experience, where as a plug-in is an extension of this metaphor beyond what the current browser models can carry out today. Example, Nike, Audi etc all invest heavily in plug-in driven experiences, that don't degrade to a JavaScript based only solution. The question for you rather than pound away at this point is - why? why do they do that as surely this an implied friction based of your argument below? e.g.: See http://www.nike.com/nikefootball/home/?locale=en_US&sitesrc=uslp without Flash installed. - I'm also quite curious as to how you define your ROI assessment. In that how you determine what "friction" is defined as when it comes to putting a solution like Silverlight in front of your customers? I'm curious as to what rationale you use here? Is it the notion that "installation = abandonment?" Do you have any past experience or analytical data to support your claims or is this just from the hip? From: [email protected] [mailto:[email protected]] On Behalf Of David Connors Sent: Tuesday, December 01, 2009 10:28 PM To: ozSilverlight Subject: Re: Our new silverlight site 2009/12/2 Scott Barnes <[email protected]<mailto:[email protected]>> 7% where did you get that stat from? Google. You can use it to search the Internet. :| Like all web stats, YMMV. [ ...] In that out of that 7% what is the potential of buying / actionable customer base vis the reality of 7% of users not caring? There's no way to know that. If i said to you that i can reach 400million customers tomorrow in total, and yield say 48% return on actionable events, vs i can target 1billion tomorrow with a 48% click through, how would that change your ROI assessment? What works for Honda doesn't necessarily work for Ford is my point :) I almost never understand your points. My ROI assessment would be pinned on producing a solution that had the least friction between a customer coming to my site and giving me money. If you can fancy that up by chucking a bit of SL around - awesome, however the correct way to do that is to silently fail back to a site that works and perhaps offering them a better SL experience. -- David Connors ([email protected]<mailto:[email protected]>) Software Engineer Codify Pty Ltd - www.codify.com<http://www.codify.com> Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact
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